Craftsmanship, Prestige and Aspiration in a Bottle: Introducing Maison Martell XXO

This festive season, celebrations take on a new level of sophistication with the arrival of Maison Martell XXO, a remarkable expression crafted for those who value heritage, artistry and refined taste. More than a gift, it represents an invitation to experience a legacy centuries in the making — perfect for honouring life’s most meaningful moments with family and friends.

Recently launched in South Africa, the Martell Chanteloup XXO stands at the pinnacle of the Maison’s craftsmanship. Named in tribute to the historic Château de Chanteloup, Martell’s ancestral home, this release showcases the brand’s dedication to mastery and innovation.

A Rare Blend of Four Premier Cognac Crus

What sets the XXO apart is its exceptional composition. It is the only cognac that unites all four of the most prestigious cognac crus in one harmonious blend. The result is an extraordinary assembly of more than 450 very old eaux-de-vie, each aged for a minimum of 14 years, adhering to the rigorous XXO (Extra Extra Old) standard.

The result is a deep, elegant and complete expression of the Cognac terroir — a liquid testament to time, patience and exquisite blending expertise.

A Launch Defined by Luxury

The exclusive South African unveiling of Maison Martell XXO reflected the distinguished character of the product. Hosted for a private audience of Pernod Ricard’s top clients and notable guests, the event immersed attendees in the world of Extra Old cognacs, featuring the celebrated Martell Blue Swift, XO, XXO, and L’OR expressions.

A Message of Legacy and Excellence

Speaking on the significance of the launch, Tintswalo Baloyi, Category Director of Prestige & High Energy at Pernod Ricard South Africa, shared:

“The introduction of Maison Martell XXO into South Africa marks a triumphant new chapter in our timeless pursuit of excellence. With every drop, we honour a legacy built over three centuries—one defined by rarity, mastery, and an unwavering commitment to refinement. We are proud to share this exceptional expression with a market that truly appreciates the art of elevated living, made for those who seek depth, elegance and the quiet power of true luxury.”

A Festive Choice for Aspirational Gifting

As the festive season approaches, Maison Martell presents its collection as a premier choice for meaningful, aspirational gifting. Each bottle — especially the landmark XXO — carries with it a story of tradition, craftsmanship and the spirit of refined celebration.

Where to Find It

The Martell Chanteloup XXO is available exclusively at select South African retailers:

• Norman Goodfellows
• Takealot
• Whisky Emporium