Heineken® 0.0 Wins BASA No-Alcohol Trophy as ‘0.0 Reasons Needed’ Campaign Champions Alcohol-Free Choice
Heineken® 0.0 has been awarded the prestigious BASA No-Alcohol Trophy at the South African National Beer Trophy (SANBT) 2025, the country’s largest competition dedicated exclusively to beers brewed in South Africa. The 11th edition of the SANBT brought together more than 160 entries, judged by BJCP-certified experts and international beer sommeliers in Cape Town—making the win a powerful endorsement of quality in the fast-growing alcohol-free category.
“This recognition confirms what South Africans already know: you don’t have to compromise on taste to choose alcohol-free. Heineken® 0.0 pairs our world-class brewing craft with a crisp, refreshing profile—perfect for responsible, quality socialising any day of the week.”
said Andrea Quaye, Marketing Director at Heineken Beverages South Africa
A win that reflects where consumers are going
1. Moderation and mindful drinking are accelerating
Across South Africa, more consumers are choosing alcohol-free options for weekday occasions, designated-driver moments, sport and fitness-adjacent activities, and social settings where presence and performance matter. To champion this shift, Heineken® is launching its new campaign, ‘Heineken® 0.0 – Reasons Needed’, reinforcing a clear and empowering message: you don’t need a reason to choose alcohol-free.
2. Taste still comes first
Heineken® 0.0 delivers fruity, refreshing notes with a soft malty body, offering the familiar Heineken experience—without the alcohol. The SANBT recognition underscores that flavour and craftsmanship remain central to alcohol-free innovation.
3. Category momentum is building
Low- and no-alcohol entries are rising across industry competitions, signalling strong brewer commitment to quality, responsibility, and consumer choice.
As the #1 beer globally, Heineken® continues to consolidate leadership in the low- and no-alcohol segment, meeting demand for moderation without compromising flavour or sociability. Heineken® 0.0 is the world’s #1 non-alcoholic beer, and locally it leads with a 43.0% share of South Africa’s non-alcoholic beer category, delivering an impressive +40.3% volume growth over the past two years.
Through initiatives like ‘Heineken® 0.0 – Reasons Needed’, the brand remains committed to empowering responsible consumption and fostering a culture of moderation. This commitment is guided by Heineken’s “Always a Choice” principle—ensuring that wherever Heineken® Original is available, Heineken® 0.0 is offered too—making moderation visible, accessible, and socially accepted.
