Birkenstock continues its growth in South Africa with the opening of a new retail store at The Zone @ Rosebank, one of Johannesburg’s most vibrant lifestyle and retail destinations. This expansion strengthens the iconic brand’s presence in Gauteng and brings its world-renowned comfort and craftsmanship to an even broader community of customers.
Founded in 1774, Birkenstock is one of the world’s oldest footwear brands, respected for centuries of shoemaking tradition and orthopaedic expertise. Its signature contoured footbed is central to every pair, supporting natural movement and delivering comfort that has defined the brand for more than 250 years. Each product is crafted using responsibly sourced, premium materials, reflecting Birkenstock’s commitment to quality and longevity.
The new Rosebank store spans 53.65 square metres and reflects Birkenstock’s signature warm aesthetic. Shoppers will be welcomed into a natural, inviting space featuring high-quality finishes, tactile textures, and a lush plant wall that reinforces the brand’s connection to nature. Positioned in a thriving retail and cultural hub, the store sits among popular restaurants, entertainment venues, and boutique shopping, ensuring high visibility and accessibility for local and visiting customers.
Inside the new space, customers are invited to fully immerse themselves in the world of Birkenstock. From timeless silhouettes to modern interpretations, the store beautifully showcases the evolution of designs that continue to bridge tradition, comfort, and style across generations. It serves as a testament to the brand’s enduring philosophy: to support the body’s natural movement and enable walking as nature intended.
As Birkenstock continues to expand its footprint in South Africa, customers can look forward to easier access to its seasonal and core collections—including new styles, updated classics, and signature favourites. While rooted in rich heritage, the brand’s modern relevance remains strong, making Birkenstock as culturally significant today as it has been throughout its centuries-long journey.
Store Details
Location: The Zone @ Rosebank, Shop GF001A, 177 Oxford Road, Rosebank, Johannesburg, 2196
Follow @birkenstockza and shop online at bashafrica.com.
