TCL, a global leader in consumer electronics and the world’s No.1 Mini LED and Ultra-large TV brand, delivered a powerful showcase at IFA 2025 under the theme “Inspire Greatness”. From groundbreaking audiovisual displays and AI-powered smart appliances to connected mobile devices and sustainable solutions, TCL reaffirmed its mission to enhance everyday life through innovation, design, and vibrant experiences.
The exhibition’s sports-inspired design brought an athletic energy to IFA 2025, emphasizing TCL’s vision of connecting people worldwide through technology that elevates entertainment and sports experiences for fans and athletes alike.
Immersive Audiovisual Display: Next-Level Entertainment
At the heart of the showcase was TCL’s flagship C8K Premium QD-Mini LED TV. Featuring a CrystalGlow WHVA panel, Virtually ZeroBorder design, advanced QLED technology, and Audio by Bang & Olufsen, the C8K delivered stunning visuals and immersive sound for the ultimate game-day viewing.
Since pioneering the world’s first QD-Mini LED TV in 2019, TCL has continued to refine the technology, offering OLED-class contrast, wider color gamut, peak brightness, and longer lifespan—all with lower energy consumption and a reduced environmental footprint.
Expanding this innovation beyond TVs, TCL debuted the 57R94 Dual 4K ultra-wide monitor, setting a new standard for gaming and productivity.
TCL also partnered with Dolby to enhance home audio experiences, unveiling the Z100 Wireless Free Sound Speaker, while confirming that the next-gen Dolby Vision 2 will soon be available on TCL TVs.
AI-Powered Smart Living: Smarter Homes, Smarter Moments
TCL’s human-centric AI, powered by Eagle Lab’s Turing Platform, drove much of the innovation on display. Highlights included:
- TCL FreshIN 3.0 Air Conditioner with AI Health, Voice Control, and AI Energy Saving.
- Free Built-in Refrigerator with T-Fresh Technology for hygienic food storage.
- SuperDrum Washer & Dryer Pair with Wi-Fi connectivity and Auto Dose detergent system.
- TCL AiMe, the world’s first modular AI companion robot, making its European debut with lifelike expressions and smart living features.
These solutions redefined convenience, comfort, and personalization in the modern connected home.
Olympic Spirit & Vibrant Experiences
As a Worldwide Olympic Partner, TCL brought the spirit of Milano Cortina 2026 to IFA with a dedicated Winter Olympics Zone featuring mascots Milo and Tina. Through interactive experiences and the Team TCL program, the brand celebrated its commitment to inspiring greatness on and off the field.
Global Debut of TCL NXTHOMETM
One of the most anticipated highlights was the global launch of TCL NXTHOMETM, blending smart home solutions and lifestyle appliances with premium collaborations from Bang & Olufsen, Roche Bobois, Chris Lefteri Design, Castelli 1938, and Alcantara.
From kitchen freshness and cinematic sound to artful living and gaming creativity, NXTHOMETM reimagined modern living—where innovation meets artistry.
With its cutting-edge displays, AI-powered appliances, and NXTHOMETM lifestyle innovations, TCL’s IFA 2025 showcase proved that the brand is not just shaping the future of technology but also inspiring greatness in how we live, play, and connect.
