Louis Vuitton has revealed its Men’s Spring-Summer 2026 Formalwear Campaign, starring acclaimed English footballer and Friend of the House, Jude Bellingham. Known for his sharp sartorial sense and status as a style icon among athletes, Bellingham perfectly embodies Pharrell Williams’ vision of dandyism and individual expression in menswear.
The campaign, captured in a series of stills and video, showcases standout pieces from the Spring-Summer 2026 Formalwear Collection, blending timeless businesswear, modern tailoring, and superfine evening attire. Bellingham models a selection of workwear-inspired suits and classic silhouettes, continuing the House’s tradition of refining and reimagining menswear.
This season introduces a curation of contemporary essentials, with standout pieces in marine blue patina and other refined tones. Designed with sophistication and ambition in mind, the collection caters to the modern gentleman’s journey, whether for business, leisure, or special occasions.
Complementing the formalwear looks are accessories from the newly reimagined LV Aerogram line. The refreshed collection features sleek, understated leather goods crafted in supple, waxy grained calf leather, highlighted by tone-on-tone hardware and fine topstitching. New introductions include the Boarding Messenger, Keepall 50 and 35, and the Duo Pouch—designed to suit today’s dynamic and versatile lifestyle.
Through its rich mix of materials and expert savoir-faire, the campaign reflects Louis Vuitton’s commitment to modern elegance and the dandy silhouette, perfectly embodied by Bellingham both on and off the field.
The Men’s Spring-Summer 2026 Formalwear Campaign will debut across print and digital platforms from 14 August 2025, with the collection available in Louis Vuitton stores worldwide starting 28 August 2025.
Credits
- Photographer: Arnaud Lajeunie
- Video Director: Robbie Mailer-Howat
- Stylist: Matthew Henson
