Glenmorangie Highland single malt Scotch whisky has unveiled its latest global campaign, Once Upon a Time in Scotland, starring legendary actor Harrison Ford. Known for his countless iconic roles, Ford brings his signature wry humor to this cinematic series, directed by actor and filmmaker Joel Edgerton.

Set against the breathtaking landscapes of Scotland’s north-east Highlands, the campaign takes viewers on a journey to Glenmorangie’s historic distillery in Tain, where whisky has been crafted for over 180 years. Ford fully immerses himself in the experience—learning the nuances of Scottish pronunciation, embracing kilt etiquette, and sharing drams with the locals. Shot in an unconventional, off-script style, the campaign captures the charm and authenticity of both the actor and the whisky-making process.

A Story Told Through Film and Photography

Once Upon a Time in Scotland unfolds in 12 episodic films, complemented by a hero film and still imagery by renowned fashion photographer Lachlan Bailey. The visuals showcase Ford as he’s never been seen before—sporting a custom kilt designed by streetwear brand Palace. The campaign not only highlights Glenmorangie’s craftsmanship but also features the brand’s flagship whiskies, Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Old, in starring roles.

Adding an extra layer of authenticity, Ford appears alongside Glenmorangie’s real-life distillery team, marking their first experience in front of the camera under the guidance of a global cinematic icon.

A Meeting of Craft and Character

“Harrison Ford is the real deal: a true global icon, and a genuine whisky lover. It was a dream come true to collaborate on this campaign and welcome him to our home in the Highlands. He is someone who has honed his craft over decades, which gives him a real appreciation for the dedication and skill of our distillery team. Like us, he’s not afraid to laugh at himself – and I think Joel has perfectly captured his authentic warmth, alongside his roguish sense of humour.

“We hope whisky lovers around the world will enjoy exploring the episodes and learning more about the real people and places behind our whiskies, through Harrison’s eyes.”

Caspar MacRae, President & CEO of The Glenmorangie Company, expressed his enthusiasm for the collaboration:

“I loved working with the team at the distillery — they were all great. The whole process of filming was full of unanticipated joys: little unexpected moments. It’s a tribute to Glenmorangie’s sensibilities that they let us be less than totally serious. I think what Joel has produced has a certain charm to it, because it’s unpretentious and just amusing.”

For Ford, the experience was as unexpected as it was delightful:

A Whisky Campaign with a Twist

“I’ve spent my whole life watching commercials that follow an expected format, and so I really like it when things are a little disruptive, fun, and irreverent. It was nice that we got a chance within the very traditional industry of whisky to get behind the scenes, to subvert the seriousness that often goes into an advertising campaign, and have fun with that. I hope that people get to see the short film and the full-length episodes – and enjoy them and share them around.”

Director Joel Edgerton, known for pushing creative boundaries, sought to break away from traditional whisky advertising:

Global Rollout Begins

Once Upon a Time in Scotland launched globally on 28 January 2025, with content spanning online video, connected TV, out-of-home formats, experiential activations, PR, and social media. The first six full-length episodes, along with behind-the-scenes content, are now available on glenmorangie.com, with additional releases set throughout the year.

With Ford’s undeniable charisma, Edgerton’s fresh storytelling, and Glenmorangie’s rich heritage, this campaign is poised to bring whisky lovers a unique and entertaining look at the craftsmanship behind one of Scotland’s most revered single malts.