In a significant move to cater to the evolving preferences of health-conscious consumers, South African Breweries (SAB) has introduced Corona Cero, an alcohol-free beer enriched with Vitamin D. This innovative product aligns with the increasing demand for non-alcoholic beverages, particularly among the Gen Z demographic, who exhibit less interest in alcohol compared to previous generations.

The launch of Corona Cero is part of SAB’s broader strategy to diversify its product offerings and adapt to shifting consumer demands. The new alcohol-free beer is designed to appeal to those who prefer or need to avoid alcohol while still enjoying the social and sensory experience of beer. By incorporating Vitamin D, SAB taps into the wellness trend, providing an added health benefit to its consumers.

Key Features of Corona Cero

  • Zero Alcohol Content: Corona Cero is ideal for individuals who choose to avoid alcohol for health, personal, or religious reasons.
  • Vitamin D Enrichment: The inclusion of Vitamin D addresses the growing consumer interest in health and wellness, offering a functional benefit.
  • Packaging Options: Available in the classic 355ml bottle and the newer 410ml can, Corona Cero provides consumers with flexible packaging choices to suit different preferences and occasions.
  • Sensory Appeal: Maintaining the quality and sensory appeal expected from Corona, Corona Cero promises a refreshing and crisp finish with a clear, brilliant pale golden color.

Corona Cero enters a robust market of non-alcoholic options, joining popular brands like Heineken® 0.0, Savanna 0.0% Alcohol Free, Castle Free, Tanqueray 0.0%, and Belgravia non-alcoholic Gin Dry Lemon. This competitive landscape highlights the growing trend towards non-alcoholic beverages and the increasing consumer demand for healthier alternatives.

From June onwards, Corona Cero will be available in leading retail outlets and beverage establishments across South Africa. This launch not only enhances SAB’s portfolio but also provides consumers with a healthier alternative without sacrificing taste or enjoyment.

With the introduction of Corona Cero, SAB is poised to capture the interest of health-conscious consumers, particularly Gen Z, who prioritize wellness and non-alcoholic beverage options. The addition of Vitamin D further strengthens the product’s appeal, making it a noteworthy addition to the market. As consumer preferences continue to evolve, SAB‘s strategic innovation ensures it remains at the forefront of the beverage industry, offering diverse and health-oriented choices to its customers.