PUMA x KidSuper release pilot episode of ‘SCRAM’ today
PUMA and creative artist collective KidSuper Studios launched a debut streetwear collaboration in September 2020. To support the release, the two brands partnered to create an animated series called ‘SCRAM!’, which features the likes of Usain Bolt, Héctor Bellerín, Jessie Reyez, Meechy Darko, Lolo Zouai, West Side Gun and Lil Tecca whilst highlighting all of the different styles from the collection.
The 30-minute pilot of ‘SCRAM!’ dropped today on KidSuper’s YouTube page – watch it above by pressing the play button.
The series includes 7 mini-episodes and tells the story of three New York City kids in their adventures through the city. Their lives change when they explore a secret laboratory below their neighborhood bodega where the kids are unknowingly exposed to superpowers, which they will need to figure out how to use.
Based in Brooklyn, New York, KidSuper Studios was founded by designer Colm Dillane. This circle of creators transforms streetwear and accessories with fresh takes on style, art, music and sport – all from their studio in NYC. The PUMA x KidSuper collection was inspired by PUMA‘s football heritage and Dillane‘s love for the game.
The PUMA x KidSuper collection is available on PUMA.com and in select PUMA stores and retailers.