Sel:pH Skincare Officially Launches in SA: Premium Science Meets Radical Affordability
South Africa’s skincare landscape has officially welcomed a bold new disruptor. USA-made, dermatologist-recommended Sel:pH Skincare has launched locally through the trusted retail distribution powerhouse, the RTSC Group — bringing premium, science-backed formulations to consumers at radically accessible prices.
Now available online and in selected stores at Truworths, Sel:pH positions itself as fun, functional skincare for all — without the luxury price tag.
“Available through Truworths online and in selected stores, we’ve positioned Sel:pH as fun and functional skincare for all. Sel:pH enters the market with a powerful promise: clinical-grade ingredients, transparent formulations, and accessible pricing. Recommended retail prices range from just R399 and no product exceeding R699,”.
says Nick Hunt, General Manager at RTSC
Targeted, Responsive & Affordable Skincare for South Africans
At the heart of Sel:pH’s launch is its breakthrough concept: skincare formulated around the skin’s natural pH balance. Moving away from cookie-cutter routines and fleeting social media trends, the brand introduces a smarter, science-led system built on personalization, simplicity and skin health.
The Flagship Duo: Science Under R1,000
Leading the range is the First Base Cream Serum (R549) paired with a customizable Microdose (R429) — allowing consumers to build a dermatologist-recommended routine for under R1,000.
The base serum features powerhouse ingredients including:
- Ceramides to strengthen the skin barrier
- Hyaluronic acid for deep hydration
- Niacinamide to brighten and balance
Consumers can then personalise their regimen with one of three targeted microdoses designed to:
- Improve hydration
- Reduce inflammation
- Strengthen the skin’s cell barrier
Together, the duo delivers intense hydration, visible plumpness and long-term barrier resilience — without pore-clogging fillers or unnecessary additives.
What’s in the Product DNA?
Developed by in-house chemists in New Jersey and supported by dermatological expertise, every Sel:pH formula aligns with the skin’s natural pH for optimal balance and health.
Every product is: ✔ Non-comedogenic
✔ Dermatologist Recommended
✔ Dye, Nut, Fragrance, Paraben & Sulfate Free
✔ Cruelty Free
✔ Genderless
A Complete Routine Without the Premium Price Tag
In a market where imported skincare products often exceed R1,500 per item, Sel:pH is redefining premium science without the premium barrier. Beyond the First Base + Microdose range, South Africans can access a full routine under R700 per product, including:
- Micellar Water with Aloe Extract (500ml) – R399
- Jelly Blue Superfood Cleanser – R429
- Skin Barrier Balance Toner – R499
- Skin Slayer 2% Salicylic Exfoliator – R549
- Vampire Skin Peel – R549
- Power Pop Amino Acid Serum – R699
- Cloud Bounce Moisturizer – R699
Powered by RTSC: Global Innovation, Local Access
The launch is driven by the RTSC Group, a trusted bridge between exceptional global brands and South Africa’s dynamic retail landscape. Since 2015, RTSC has specialised in discovering, nurturing and establishing international brands within Africa, backed by strong retail partnerships and deep market expertise.
With Sel:pH now available through Truworths online and in selected stores, South African consumers can experience globally developed skincare that respects both their skin’s pH — and their budget.
The Bottom Line
Sel:pH isn’t just another skincare launch. It represents a shift toward smart, responsive skincare rooted in dermatological science, ingredient transparency and affordability.
With no product exceeding R699 and complete routines achievable for under R1,000, Sel:pH arrives ready to redefine what premium yet accessible skincare looks like in South Africa.
Welcome to a new era of targeted, responsive skincare.
