Radio Veteran Tholi B Joins Jacaranda FM as Integration Specialist, Programming
Jacaranda FM has officially welcomed one of South Africa’s most respected radio professionals, Tholi B, as the station’s new Integration Specialist, Programming. With a stellar career spanning more than twenty years across leading stations, Tholi B brings a powerful blend of strategic expertise, creative vision, and on-air experience to the Jacaranda FM programming team.
In his new role, Tholi B will report to Programming Manager Ravi Naidoo, driving cohesion across the station’s content and ensuring seamless integration between programming and commercial objectives. His appointment strengthens Jacaranda FM’s mission to deliver dynamic, feel-good radio that resonates across all platforms.
A Veteran Broadcaster with a Proven Track Record
Tholi B’s influence in the South African radio industry is well established. His impressive career includes leadership roles such as Managing Director at Power 98.7 and Station Manager at Capricorn FM. He began his journey at YFM and went on to hold senior positions at Primedia Broadcasting, gaining deep insight into both the operational and creative sides of radio.
Beyond the boardroom, Tholi B has enjoyed a successful run as an on-air personality, presenting on major stations including YFM, 947, and Power 98.7. He is also a talented DJ, with several music singles released over the years—further showcasing his passion for the industry.
Excitement and Vision for the Future
“I’m genuinely excited to be joining the dynamic team at Jacaranda FM. This station has a fantastic legacy built on delivering feel-good content and connection, and I look forward to contributing my experience to an organisation that is clearly committed to innovation and connecting with its audience. This is a brilliant opportunity to leverage my passion for both the creative and strategic sides of radio, and I can’t wait to contribute to the station’s sound and future.”
Sharing his enthusiasm for the new role, Tholi B says:
“I am absolutely thrilled to welcome Tholi B to the Jacaranda FM family and to work with him again. Tholi B possesses that rare combination of strategic insight and creative flair, gained from both behind the scenes and in front of the microphone. I have had the privilege of seeing his passion, creativity and deep understanding of radio programming firsthand in the past, and I am incredibly excited to be working alongside him again to drive our programming forward.”
Programming Manager Ravi Naidoo echoes this excitement:
Strengthening Jacaranda FM’s Future
Tholi B’s appointment is a clear indication of Jacaranda FM’s commitment to elevating its programming and strengthening its competitive edge. His wealth of industry experience and innovative mindset will help shape the station’s sound, ensuring Jacaranda FM remains South Africa’s premier destination for feel-good radio.
With this strategic addition to the team, the station continues to invest in the talent that drives its vision, creativity, and long-term growth.
