Share a Coke is Back! The Magic of Finding Your Name on the Iconic Bottle Returns
On Friday, 04 April 2025, Urban Lifestyle was invited to the exciting relaunch of Coca-Cola’s legendary “Share a Coke” campaign – a cultural phenomenon that first made waves in 2011. This time around, the campaign is bigger, bolder, and more connected than ever, inviting a new generation to experience the joy of personalisation and the power of sharing.
Originally groundbreaking for replacing the iconic Coca-Cola logo with popular names, “Share a Coke” returns with even more ways to personalise your experience and create lasting memories with friends, family, and loved ones.
In today’s world where digital interactions often feel fleeting, a simple gesture like sharing a Coke can have a big impact. Did you know that 72% of Gen Z crave authenticity and real connection in all they do? This campaign taps into that need, offering a physical, personal touch in a world of screens.
A New Era of Customisation and Connection
This year, Coca-Cola is pulling out all the stops. Can’t find your name in store? No problem. Each personalised can includes a QR code that takes you straight to the “Share a Coke” digital hub. There, you can:
- Locate customisation stations near you
- Create your own virtual Coca-Cola bottle or can
- Share your creation with your crew online
- Express appreciation in a personal and creative way
Introducing the Share a Coke Memory Maker
From 5 April, Coca-Cola is launching the Share a Coke Memory Maker, a fun online tool that lets you turn real-life moments into shareable memes and videos. Teaming up with your favourite creators, Coca-Cola offers unique templates you can personalise with your own images and videos – making memories even more magical.
Experience It in Real Life
In South Africa, Coca-Cola is taking things offline too, with vibrant mall activations where fans can get their names printed on cans, pick up custom merch, and immerse themselves in interactive, feel-good experiences. Whether at PnP, Checkers, or Shoprite, you can find your own name – or a friend’s – on store shelves and keep the celebration going.
The Magic of Human Connection
“In today’s digital world, it is important to celebrate the unique bonds of friendships and celebrate this important human connection. Share a Coke reminds us that memories happen when we come together and experience the real magic of human connection; those spontaneous moments of laughter, stories, and genuine connection, shared over a Coca-Cola can, make life so special.”
Franscoe Bouwer, Senior Director, Frontline Marketing at Coca-Cola South Africa, puts it best:
So go ahead—share a Coke, spark a connection, and make a memory that lasts a lifetime.
For more info, visit the Share a Coke digital hub or follow Coca-Cola South Africa on Instagram @CocaColaZA and X @CocaCola_ZA.
