There’s a new online event series coming, and it promises to be a game-changer for how content’s produced, consumed and enjoyed. 

This revolutionary, ‘never-been-done-before’ format sees up to 40 artists across music, fashion, art and travel, collaborate to produce something unique and inspiring, which will be streamed on Wednesday nights at 7pm from 2 June at

Created by Vuse, the new vaping brand of British American Tobacco South Africa (BATSA), this high-impact, high-volume “Festival of Inspiration” will reinvent the nature of events by giving artists a platform to showcase their creativity whilst creating an engaging connection with their audiences in a meaningful and innovative way.  It’s a first for the category, and for SA’s entertainment industry.  

Discover a unique experience every week with established industry icons and up-and-coming talent, such as Kwesta, Shekhinah, Ami Faku, Courtnaé Paul, Da Capo, Muzi, Kid Fonque, Slaying Goliath, That Dam Vandal, Boogy Maboi, Katchie Nzama, Manu Worldstar, Neo Mahlangu, MFR Souls, DreamTeam, Speedsta, TDK Macassette, Beast, Locnville, Lerato Kgamanyane, Mxolisi Mkhize and so many more. Each episode will be hosted by Slikour, Nina Hastie, Smash Africa and Scoop Makhathini.

It’s free to view for people 18 and older, but you’ll need to register at

With imaginative content that’s sure to leave a lasting impression, there will also be incredible prizes up for grabs for those watching the stream.  Those who tune in will also be first in line to be invited to the live events which are earmarked for 2022 when the industry opens up again; you have to be in it, to win it.

“We turned Vuse’s positioning statement of ‘Live Inspired’ on its head by creating ‘Vuse Inspired Live’”. 

says Mark Williams, Head of New Categories at BATSA

“Aimed at urban, creative, expressive consumers, we wanted to give artists, musicians, performers and the like a platform to inspire, curate and collaborate in a time when many don’t have a means to work. Viewers can expect to be immersed into something really different, and we’re excited to see what our local talent bring to the platform,”. 

concludes Williams

Vuse Inspired Live is a weekly streamed series of inspiring music, art, fashion, customisation and more from some of South Africa’s most creative artists. 

Twelve artists every week. All on one platform. All at the same time. 

Streamed Wednesdays at 7pm until 9pm on, for a limited time only.

Once you’ve registered, check into for event updates and follow for behind-the-scenes content and more.



About Author /

Urban Lifestyle is a blueprint of what modern day South Africa is all about. It showcases different lifestyles and how people interact through them. It aims to open up industries to anyone aspiring to change the game, whether by influencing it or recreating how it is viewed.

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