Vans’ ‘THIS IS OFF THE WALL’ Brand Campaign Celebrates Trailblazing Hip Hop Artists Featuring J.I.D and Bohan Phoenix

Vans, the original action sports brand and global advocate for creative expression reveals the final installment of the ‘THIS IS OFF THE WALL’ brand campaign, following the journey of two artists: Atlanta-based rapper, J.I.D and Chinese-born and American-raised artist, Bohan Phoenix who express their personal identities through music. The episodic campaign captures their stories of overcoming challenges and finding their inspiration and drive to make it big. The stories of these two young artists within the hip hop industry serves as a catalyst for the next generation of artists looking to come up from their bedrooms to main stage.

Born in Hubei, China and raised in Massachusetts, Bohan Phoenix was introduced to hip hop when his mother used popular movies and television as a tool to teach him English. One movie in particular sparked a love for music and culture that would go on to define his life moving forward. This introduction to hip hop led Bohan down a path of discovery and personal exploration that brought him to create his own music. By embracing his upbringing and dual cultural identity, he began to make music that blended two languages and cultures together to create something uniquely personal, pushing hip hop in new places. Watch Bohan Phoenix‘s journey to self-discovery and how his multicultural upbringing has come to influence his identity as an artist at by pressing play on video above this paragraph.

Vans’ ‘THIS IS OFF THE WALL’ campaign defines what “Off The Wall” means through a diverse series of digital storytelling that inspires and supports creative expression through music. Watch both stories at Vans.eu/OffTheWall and join our community by using #OffTheWall on social media.