Two-time GRAMMY-winning global superstar Tyla is ushering in a new era with the release of her latest single and music video, “IS IT LOVE,” available now across streaming platforms. The highly anticipated track serves as the third official single from her forthcoming sophomore album, APOP, which is set for release on Friday, 24 July.
Following the success of recent releases “Chanel” and “She Did It Again” with Zara Larsson, “IS IT LOVE” once again showcases Tyla’s signature ability to blur genre lines. The new single combines infectious, summer-ready rhythms with deeply personal storytelling, further cementing the South African star’s reputation as one of music’s most compelling young voices.
At the heart of “IS IT LOVE” is an emotional exploration of vulnerability and connection. On the track, Tyla questions the depth of love with striking sincerity, delivering poignant lyrics that contrast beautifully against the song’s dancefloor-ready production. The result is another emotionally resonant anthem that feels both intimate and universally relatable.
The official music video, directed by Aerin Moreno, amplifies the song’s themes of longing and emotional distance. Set inside a blue-hued apartment, the visual opens with Tyla performing captivating choreography before her surroundings gradually begin to crumble. As glass shatters and water floods the apartment, a love interest watches from outside the window, symbolising the emotional disconnect at the centre of the story. Despite their physical proximity, the video portrays two people who remain worlds apart emotionally.
Excitement surrounding “IS IT LOVE” has been building rapidly since Tyla teased the track on Instagram and TikTok. A brief 15-second preview generated more than a quarter-million views within its first hour, prompting fans around the world to eagerly await the full release.
The single arrives amid growing anticipation for APOP*. Tyla first hinted at the album’s title in the music video for “Chanel” before gradually revealing more details through carefully placed clues and public appearances. Speaking to Rolling Stone earlier this year, Tyla described the album as something that feels “really fresh and so… Tyla,” expressing confidence that the project naturally came together during its creation.
The lead-up to APOP has already been marked by significant achievements. Earlier this year, Tyla secured her second GRAMMY Award, taking home the trophy for Best African Music Performance for “PUSH 2 START.” She also triumphed at the American Music Awards, winning Best Afrobeats Artist and Social Song of the Year for “Chanel.”
Her accolades continue with two nominations at the 2026 BET Awards, where “Chanel” is competing for Video of the Year and Viewers’ Choice. Beyond music, Tyla has remained a standout presence in fashion, earning widespread praise for her custom Valentino look at this year’s MET Gala.
Festival season is proving equally monumental for the global star. This weekend, Tyla will perform at Morocco’s prestigious Mawazine Festival following her high-profile involvement in the launch of FIFA World Cup festivities. She previously performed South Africa’s national anthem during the opening ceremony in Mexico City and joined rapper Future for a performance of the official 2026 FIFA World Cup song, “Game Time,” in Los Angeles.
Additional appearances are lined up throughout the year, including performances at Afronation in Portugal, Beach Please! in Romania, the Montreux Jazz Festival in Switzerland and Hellwatt Festival in Italy.
On 24 July, the same day APOP is released worldwide, Tyla will celebrate with a special performance on NBC’s famed TODAY Show Citi Concert Series in the United States.
With “IS IT LOVE” now available and APOP arriving in July, Tyla’s momentum shows no signs of slowing down. From chart-topping music and international festival stages to award wins and fashion headlines, the South African superstar is creating a defining summer moment that is poised to resonate with audiences across the globe.
