Jameson Irish Whiskey is making staying home better, bringing the perfect night out into your living room with Jameson Connects: The Stay Inn, a playbook of live virtual events – performances, comedy and discussions – that will take place over the next four weeks, anchored by award-winning rapper Kwesta and local funny man Glen Binderman-Pam. The three virtual shows per week will be on Instagram Live, IGTV (Instagram TV), Facebook and YouTube.
On the back of this campaign, Jameson has also committed to donating to Pernod Ricard’s #KeepTheSpirit campaign supporting the bartending and restaurant industries affected during the lockdown.
The first Stay Inn kicks off this Saturday, 18 April at 3pm with Jameson’s SA Tastemaker Lalla Hirayama conducting an exclusive Instagram Live interview with Kwesta, followed by a live performance at 5pm. These Smooth Session Saturdays will take place every Saturday at 5pm featuring top local musos.
On Sundays, at 3pm comic and actor Glen Binderman-Pam will turn your frown upside down, as he hangs out in the Sunday Session with a host of renowned comedians. Tumi Morake is his first guest this Sunday 19 April, with the session kicking off with an Instagram Live interview at 15:00 followed by sketches and skits on IGTV.
On Wildin’ Wednesday get yourself in the know with Instagram Live discussions between Kwesta and other leading Jameson Connects artists from around the globe discussing music and life. On 22 April Kwesta will announce a once in a lifetime competition on Jameson’s Instagram page (make sure you have your notifications turned on!).
Says Beatrice Marfleet, Marketing Manager of Jameson and Irish Whiskeys at Pernod Ricard SA: “During these challenging times we want to embrace the change and bring hope. Through this playbook, Jameson is making together better, even if it means being apart. We are excited about this initiative as we work together at a distance towards a new world and way of life. Jameson is dedicated to doing what we’ve always done – bringing cultures and communities together to celebrate life; but with a conscience.”
Jameson Connect: The Stay Inn aims to eradicate all social borders or boundaries whilst encouraging us to overcome our fears and reconnect as a global family.