Samsung Unveils Galaxy A27 5G with AI Features and Immersive Display

Samsung Electronics has officially introduced the Galaxy A27 5G, the latest addition to its popular Galaxy A series, bringing premium-inspired features, intelligent AI capabilities and a more immersive display experience to users looking for an affordable smartphone.

Building on the success of the Galaxy A26 5G, the new Galaxy A27 5G delivers meaningful upgrades in performance, design and software, making everyday tasks smoother and more intuitive while remaining accessible to more consumers.

Bigger Display with a Cleaner Design

The Galaxy A27 5G features a 6.7-inch Super AMOLED display with a 120Hz refresh rate, delivering smoother scrolling, vibrant colours and an enhanced viewing experience for streaming, gaming and social media.

Samsung has also introduced an upgraded Infinity-O display, replacing the traditional notch with a discreet punch-hole camera design. Combined with slimmer and more balanced bezels, users benefit from more screen space and fewer visual distractions.

Despite its larger display, the smartphone maintains a slim 7.8mm profile, making it comfortable to hold throughout the day.

Faster Everyday Performance

Powering the Galaxy A27 5G is Qualcomm’s Snapdragon 6 Gen 3 Mobile Platform, offering faster app launches, smoother multitasking and improved overall responsiveness.

The upgraded GPU provides enhanced graphics performance for mobile gaming and video streaming, while faster memory improves data transfer speeds and energy efficiency, helping users enjoy longer-lasting performance throughout the day.

Samsung has also upgraded the front-facing camera to 12MP, allowing for brighter selfies with improved colour accuracy and more natural-looking skin tones across different lighting conditions.

AI Makes Everyday Tasks Easier

The Galaxy A27 5G expands Samsung’s Awesome Intelligence experience by introducing smarter AI-powered tools designed to simplify daily activities.

Circle to Search with Google now supports multiple object recognition, allowing users to search for several items within a single image simultaneously, whether it’s clothing, accessories or products. Users can even virtually try on outfits directly from search results.

The enhanced Object Eraser delivers cleaner edits by removing unwanted people or objects from photos with improved precision, while Voice Transcription now translates conversations as it converts speech into text in up to 22 languages, making meeting notes and interviews easier to manage.

Samsung also gives users the flexibility to choose between multiple AI assistants, including Google Gemini, Perplexity, and the latest conversational version of Bixby, which allows natural language commands to control phone settings and features.

Built for Long-Term Use

Samsung continues its commitment to software longevity by offering up to six generations of Android OS and One UI upgrades, alongside six years of security updates, ensuring the Galaxy A27 5G remains secure and up to date for years to come.

Security is further strengthened with Samsung Knox and Knox Vault, providing hardware-backed protection for sensitive personal information and enhancing overall device security.

Pricing and Availability

The Samsung Galaxy A27 5G is available from Samsung stores, network operators and selected retailers from 1 July, while Samsung’s online store begins sales from 10 July.

The smartphone is offered in Black and Light Green, with a recommended retail price of R6,999.

Customers can also purchase Samsung Care+, providing additional protection and support through tailored coverage options for accidental damage and other eligible repairs.

With its combination of a premium display, capable performance, AI-powered productivity tools and long-term software support, the Galaxy A27 5G strengthens Samsung’s mid-range smartphone lineup and offers exceptional value for users seeking flagship-inspired features at an affordable price.