After joining PUMA as a global ambassador and collaborator in 2024, Rosé has officially unveiled her first full collection: PUMA x ROSÉ. The drop is more than just a fashion line—it’s a personal tribute, reflecting her individuality, artistry, and vision.
The monochromatic collection blooms with personal references and aesthetics unique to Rosé, merging oversized basics with distinctly feminine tailoring and sporty streetwear influences. Iconic nods to PUMA’s heritage, such as the brand’s legacy tracksuits, are reinterpreted with her touch. A special “ROSIE” graphic wordmark threads throughout, while footwear fans are treated to two fresh iterations of the classic PUMA Speedcat.
A campaign with poetic softness
The campaign introduces the collection with dreamlike visuals, set against pastoral green backdrops that mirror Rosé’s quiet yet powerful expression. This aesthetic underscores her belief in everyday confidence, honest expression, and quiet rebellion.
“This PUMA x ROSÉ collection is really special to me because it reflects so much of who I am, both on and off stage. I wanted every piece to feel like a quiet rebellion, something that empowers you to show up as your most honest, fearless self. We carried that same feeling into the campaign, which was all about capturing that raw, unfiltered version of me. We all have our own rhythm, our own signature, and when we embrace that fully, that’s when we feel the most real.”
Speaking about the collection, Rosé shared:
Reinventing the Speedcat
Following her earlier Speedcat-powered road trip campaign, Rosé now introduces her own iterations of the racing-inspired silhouette:
- Speedcat Ballet – pointe-inspired laces that nod to Rosé’s delicate yet bold style.
- Speedcat OG Premium – statement lacing details that envelop the upper in striking fashion.
Apparel that blends streetwear and sport
The apparel lineup is equally captivating. Highlights include:
- Oversized Track Jacket & Relaxed Track Pants – a modern approach to PUMA’s iconic tracksuits.
- Mesh Top with “ROSIE” graphic – a bold, streetwear-coded statement.
- Micro Grip accessory – playful and compact, adding personality and proportion to the range.
Where to shop
The PUMA x ROSÉ collection officially launches on 28 August 2025 and will be available at PUMA.com, PUMA retail stores, and Archive.
This collaboration marks an exciting new chapter for Rosé, blending her personal artistry with PUMA’s sportswear legacy—truly, a rose for a Rose.
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