Bleeding Gums? Join the parodontax 1 Week Challenge to Stop the Bleed Before It Starts
Bleeding gums are often dismissed as a minor inconvenience, but according to the World Health Organisation’s Global Oral Health Status Report (November 2022), they are a symptom of a much bigger problem—severe gum disease. With nearly 25% of South Africans over the age of 15 affected, Haleon, one of South Africa’s leading oral care companies, is taking action through its trusted gum health brand, parodontax.
To raise awareness and promote better gum care, parodontax has launched the 1 Week Challenge featuring its latest innovation: parodontax Active Gum Repair Fresh Mint toothpaste. This specialist toothpaste is clinically proven to help stop and prevent bleeding gums* and offers noticeable gum repair in just one week.
“Blood in your spit when brushing or flossing isn’t normal. It’s a warning sign. That’s why we created a solution that goes beyond regular toothpaste. The new parodontax Active Gum Repair actively helps repair bleeding, swollen and inflamed gums in just 1 week**.”
says Tuuyu Nhamoinesu, Brand Manager for parodontax
Why Bleeding Gums Matter
Untreated bleeding gums can evolve into red, swollen gums, persistent bad breath, and even tooth loss. The physical effects also contribute to poor nutrition, difficulty speaking or eating, and diminished self-confidence—leading to potential social isolation and long-term health issues.
In response to these challenges, parodontax aims to empower South Africans to act early by offering a range of oral care products designed for gum health, including toothpastes, mouthwash, and toothbrushes.
A Scientifically Backed Solution
What sets parodontax Active Gum Repair apart is its unique formulation, which effectively removes plaque bacteria—the primary cause of bleeding gums. With twice-daily brushing, users can expect noticeable improvement in gum health within just one week**.
“We’ve listened to what consumers need: a product that delivers fast results. This challenge is a direct response to growing oral health concerns and our mission to improve South Africans’ overall quality of life.”
says Nhamoinesu
Take the #parodontax1WeekChallenge
The parodontax 1 Week Challenge encourages people to use the new Active Gum Repair Fresh Mint Toothpaste daily for one week and experience the difference. Participants are invited to share their journey on social media using #parodontax1WeekChallenge and tagging @parodontaxSA on Facebook and Instagram.
“Make one small change to your daily routine and see the big difference it can make to your gum health. If your gums bleed, don’t wait—switch to the gum experts.”
says Nhamoinesu
Accessible Nationwide
The parodontax Gum Health range, including the new Active Gum Repair Fresh Mint, is available at major retailers across South Africa, making it easy for consumers to start their gum health journey immediately.
Take action today. Switch to parodontax.
Join the #parodontax1WeekChallenge and show South Africa how you’re repairing your gums—one brush at a time.
Disclaimer:
*With twice daily brushing.
**Greater improvement in gum health after 1 week compared to a regular toothpaste.
