For Ms Gideon, the journey from Windhoek to international stages is quickly becoming a story about more than personal ambition. The Namibian rising star is building a bridge between Southern Africa and the wider global music scene — and her latest move brings the UK into the mix.
Following the momentum of her breakout single Tiki Tak Tak, Ms Gideon has teamed up with acclaimed UK artist Not3s for “All My Luv”, an upbeat collaboration built around love, connection and positive energy.
Released on 31 July 2026, the track is now available across major streaming platforms.
From Windhoek to the World
Ms Gideon’s rise has been anything but ordinary.
Born and raised in Windhoek, she made history as the first Namibian artist signed to Sony Music, giving her a significant place in a music industry where artists from smaller African markets are increasingly demanding global attention.
Her breakthrough came in 2024 when she won the Next Narrative Africa Talent Competition. That opportunity took her to New York’s legendary Apollo Theater, where she performed alongside African heavyweights including Adekunle Gold and Patoranking.
But rather than treating those milestones as the destination, Ms Gideon appears to be using them as a launchpad.
Her appearance as an opening act for Ella Mai‘s Cape Town show earlier this year also introduced her sound to audiences in one of Southern Africa‘s biggest music markets.
“All My Luv” Connects Two Worlds
Musically, “All My Luv” leans into the feel-good side of Afropop, Afrobeats and contemporary R&B.
The collaboration with Not3s adds another layer to that sound. The UK artist has established himself as a recognisable voice within the UK’s Afrobeats and R&B space, making the pairing a natural meeting point between African and British musical influences.
For African artists looking beyond traditional industry borders, collaborations like this can be particularly significant. They aren’t simply about adding an international name to a song; they create opportunities for sounds, audiences and cultural influences to travel in both directions.
Building on “Tiki Tak Tak”
The new single also arrives with some serious momentum behind Ms Gideon.
Her previous release, Tiki Tak Tak, produced by South African hitmaker Gemini Major, became a radio favourite and helped establish her as one of Southern Africa’s emerging artists to watch.
With “All My Luv”, she is now moving into a new chapter — one where Namibia isn’t simply the backdrop to her story, but part of the identity she carries onto an increasingly global stage.
As African music continues to cross borders, Ms Gideon’s trajectory is a reminder that the next generation of continental stars won’t necessarily come from the industry’s most obvious markets.
Sometimes, the next big sound is coming from Windhoek.
