adidas Originals x Willy Chavarria Unveil Mexico Collection

adidas Originals and Willy Chavarria Launch ‘Comienza Con El Sueño’ Collection Ahead of FIFA World Cup 2026™

As anticipation builds for the FIFA World Cup 2026™, adidas Originals and renowned designer Willy Chavarria have unveiled their highly anticipated “Comienza Con El Sueño” collection—a powerful celebration of football, heritage, identity, and the dreams that begin long before the bright lights of the world’s biggest sporting stage.

More than just a fashion release, the campaign reminds fans that greatness starts in local communities, on neighborhood streets, and within the cultures that shape future champions. It celebrates the journey from humble beginnings to representing a nation on football’s biggest stage.

Inspired by Mexico’s Football Legacy

Making its first appearance during Willy Chavarria’s Autumn/Winter 2026 runway show, the collection introduces an exclusive range of officially licensed Selección Nacional de México apparel.

The football-inspired lineup includes:

• Official Mexico football jerseys
• Heritage-inspired tracksuits
• Long football shorts
• Rugby shirts
• Lifestyle tees
• Crewneck sweaters
• Scarves
• Caps

Each piece blends adidas Originals‘ sporting heritage with Willy Chavarria‘s signature oversized tailoring, premium craftsmanship, bold embroidery, and meaningful graphic details. The collection’s slogan, “Comienza Con El Sueño” (It Begins With the Dream), is stitched into the garments as a reminder that every achievement starts with belief.

Football Style Beyond Match Day

While rooted in football culture, the collection extends beyond the pitch.

Tailored pieces such as a structured blazer, button-up shirt, and twill shorts pay tribute to football coaches and the culture surrounding the beautiful game, offering versatile lifestyle pieces that merge sport and contemporary fashion.

The result is a collection designed not only for supporters but for anyone inspired by football’s influence on global culture.

Statement Footwear Completes the Collection

The footwear lineup is equally eye-catching, featuring three distinctive silhouettes:

• Willy Mega Low
• Megaride AG XL
• Willy Chavarria Megaride Copa

Built on adidas’ iconic Megaride technology, the sneakers feature exaggerated uppers, premium detailing, Chavarria branding on the tongue, and striking red accents inspired by Mexico’s national colours. The Megaride Copa draws particular inspiration from classic football boots while delivering a modern lifestyle aesthetic.

A New Generation of Mexican Football Stars

The accompanying campaign shines a spotlight on the future of Mexican football, featuring rising stars determined to make their mark on future World Cup tournaments.

Among those featured are:

• Jesús Gilberto Orozco
• Jeremy Márquez
• Omar Campos
• Ariel Castro

Together, they represent the next generation carrying Mexico’s football dreams forward while embodying the campaign’s message that success begins long before international recognition.

Availability

The adidas Originals x Willy Chavarria “Comienza Con El Sueño” collection is available from adidas.co.za, with prices ranging from R1,599 to R4,499.

Blending fashion, football, and cultural storytelling, the collection arrives at the perfect moment as excitement for FIFA World Cup 2026™ continues to grow, giving supporters and sneaker enthusiasts alike a stylish way to celebrate the beautiful game before the first whistle is blown.