Bontle Moloi Begins New Management Era
Award-winning dancer, choreographer, actress, presenter, entrepreneur and creative director Bontle Moloi has officially begun a new chapter in her career after joining Golden Thread African Agency (GTAA) for management representation.
The move also marks a personal milestone, as the celebrated entertainer professionally adopts her married surname, Moloi, having been widely recognised throughout her career as Bontle Modiselle. The change reflects a new season in both her personal life and professional journey.
The transition follows months of collaboration between GTAA and Bontle’s former management company, Stay Low, ensuring a seamless handover for clients, partners and ongoing projects.
Stay Low Managing Director Dale De Ruig described representing Bontle as one of the company’s greatest privileges, praising her remarkable growth into one of South Africa‘s most respected creative talents while remaining grounded in family, purpose and excellence. He also expressed confidence that Golden Thread African Agency would continue building on the strong foundation established over the years.
During her time with Stay Low, Bontle strengthened her position as one of South Africa‘s leading creative personalities through high-profile television productions, major brand collaborations, international opportunities and the launch of the Bontle Moloi Dance Studio. Her influence has continued to expand across performance, choreography, entrepreneurship and cultural leadership.
Rather than a conventional agency change, both management teams worked closely together on several campaigns during the transition period. These included the adidas Bafana Bafana FIFA World Cup campaign, collaborations with Vanish and Maybelline, as well as Bontle’s attendance at both the international premiere of the Michael biopic in Berlin and its South African premiere.
Golden Thread African Agency Founder Sibu Mabena said the agency was honoured to continue Bontle’s journey, acknowledging Stay Low‘s contribution to building her successful career. Mabena noted that GTAA intends to preserve the legacy already established while creating new opportunities that will elevate Bontle’s career even further.
Bontle expressed gratitude for everyone who has contributed to her journey, describing this new chapter as one filled with growth, purpose and possibility. She said she looks forward to creating meaningful work that inspires audiences across Africa and internationally while continuing to evolve as both an artist and entrepreneur.
As Golden Thread African Agency officially assumes management responsibilities, Bontle Moloi remains available for brand partnerships, ambassadorships, television and presenting roles, choreography, creative direction, speaking engagements and entrepreneurial collaborations.
Golden Thread African Agency represents some of Africa’s most influential creatives and cultural leaders, specialising in talent management, commercial representation, strategic partnerships and long-term career development that connects African talent with meaningful opportunities on the global stage.
