On Wednesday, 22 October 2025, Urban Lifestyle attended the exclusive launch of Beautiful by Drew Barrymore, marking its highly anticipated debut in South Africa at Makro Stores.

Makro has officially introduced the Beautiful by Drew Barrymore collection — a range of small kitchen appliances that combine functional performance with a chic, design-forward aesthetic.

Founded by acclaimed actress, producer, and entrepreneur Drew Barrymore, the Beautiful collection has earned international praise for its premium craftsmanship, modern elegance, and signature soft pastel tones. It’s a brand that redefines the kitchen experience, proving that home essentials can be as stylish as they are practical.

Commenting on the launch, Abbey Sathiasilen, Makro’s Electronics and Appliances Buyer, shared:

“We’re thrilled to introduce the Beautiful by Drew Barrymore collection to South Africa. The product range, which includes an elegant assortment of air fryers, kettles, blenders, toasters, and stand mixers, reflects our commitment to bringing customers high-quality products that are both beautiful and built to perform.”

Hosted at Level Three in Kramerville, Johannesburg, the launch event brought together media, influencers, and business partners for a vibrant celebration of design and innovation. Guests enjoyed live demonstrations, explored interactive displays, and experienced first-hand how Beautiful appliances blend effortless functionality with timeless style.

This exciting partnership highlights Makro’s global sourcing strength, offering South African customers access to world-class home and lifestyle products that combine value, performance, and aesthetic appeal.

The Beautiful by Drew Barrymore collection will officially be available in Makro stores nationwide from 15 November 2025, with prices ranging from approximately R999 to R1999, depending on the product.