The Y2K era, characterised by its bold style, counterculture vibes, and carefree spirit, is back! Recognising the influence of this iconic decade, Reebok is taking us back to the heyday of skate parks and MTV with its latest release: the Club C BULC, launching in South Africa on 26 September 2023.

Skate culture in the 2000s was a lifestyle, a community, and a means of self-expression. With its mix of music, fashion, and art, skateboarding shaped much of the era’s aesthetic—and this spirit is coming to life in the Club C BULC

Sporting the classic Club C DNA, the Club C BULC is redesigned for the modern age. Its over-padded tongues, fat laces, and gum soles are a nod to the rebellious and playful energy of 2000s skate culture, evoking a sense of nostalgia for a style that shaped a generation. It’s like the good old days never left.

Ready to activate your nostalgia? The Club C BULC will be available in South Africa on 26 September online and at the Canal Walk store.