BEHIND THE BRAND: THE NORTH FACE
Now, more than 50 Years after its humble grand opening, The North Face delivers an extensive line of performance apparel, equipment, and footwear. Pushing the boundaries of innovation so that you can push the boundaries of exploration. The North Face remains deeply proud to be the first choice of the world’s most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers.
50 Years and the mission remains the same: Providing the best gear for athletes and the modern-day explorer, supporting the preservation of the outdoors, and inspiring a global movement of exploration. There’s little telling what the next 50 years hold. However, there is one bedrock of certainty: The North Face will maintain an unwavering commitment to pushing the limits of innovation and design so that you can push your limits outdoors. Never Stop Exploring.
The North Face® embodies adventure and challenge. For premium gear for outdoor exploration shop the full range AT THE DROP.