Sports company PUMA has teamed up with Chinese label Randomevent for a daring streetwear collection, combining urban and street styles with rich colours and graphics in unexpected places.
Established in 2012 by fashionable clothing enthusiasts, Randomevent wants its products to influence the life of its consumers and believes that clothes are all about attitude.
The collection includes PUMA’s CELL Alien Randomevent sneakers(R2 399), which feature unique detailing such as a yellow PUMA Formstrip with a print and special labels highlighting the collection statement ‘make things worse but cool’.
On the apparel side, look out for the PUMA x Randomevent AOP Windbreaker (R1 999), which combines street style and art with all over printed fabric, while the PUMA x Randomevent Bomber Jacket (R2 899)stands out with highly visible prints and embroideries on the back. Other design elements include small flowers, representing the good things in life, as well as the rabbits and carrots Randomevent previously introduced in its ‘Melting Sadness’ project. The collection also includes the 80’s influenced accessories like the PUMA x Randomevent Bucket Hat (R399) in vibrant orange with a rabbit and carrot embroidery.
Find the PUMA x Randomevent collection at PUMA Select and PUMA online from 11 January 2020. Specific items will also be available from X-Trend, Madaiza, Hipkicks, Archive and selected retailers.