A million-rand win can change a life. But for Kamogelo Qolosha, the biggest moment of Jacaranda FM and Goldrush’s Make Me A Millionaire campaign became about more than what she could take home.
Moments after discovering that she had won R1 million, Qolosha made an unexpected decision: she would give R100,000 of her own prize to fellow finalist Hendrik Lubbe.
It was a gesture that shifted the spotlight from winning to sharing — and transformed an already dramatic radio finale into something far more human.
From Radio Competition to Real-Life Connection
For six weeks, the campaign turned radio listening into a high-stakes experience, with hundreds of thousands of people entering through Goldrush membership registrations, participating branches and WhatsApp.
The competition eventually narrowed the field from 60 Golden Ticket holders to 20 contestants, before three finalists — Qolosha, Lubbe and Rayvern Coetzee — faced the final challenge.
On 20 July 2026, during Breakfast with Martin Bester, the finalists each opened sealed Goldrush boxes linked to unique codes.
Qolosha’s revealed the R1 million prize.
For her, however, the real-life meaning of the win was bigger than a number. Speaking after the announcement, she reflected on what the money could mean for her family and her children.
That personal perspective is what makes her decision to share the prize resonate.
The Win Was Bigger Than the Winner
Goldrush had already ensured that all three finalists walked away with something, awarding R100,000 each to Lubbe and Coetzee.
But Qolosha independently chose to give another R100,000 to Lubbe, crediting the support, encouragement and friendship he had shown her during the Amazing Rush.
In an era where success is often framed around getting ahead, the moment offered a different definition of winning: having enough to help someone else move forward too.
For young South Africans navigating economic pressure, family responsibilities and the constant pursuit of opportunity, that distinction matters.
Good News That Keeps Moving
The generosity did not stop with the finalists.
Goldrush also donated R200,000 to Jacaranda FM’s Good Morning Angels, supporting its Mandela Day fundraising campaign for About Sound, an initiative associated with former Miss South Africa Mia le Roux.
The contribution will help fund two additional cochlear implant surgeries, taking the initiative’s total number of beneficiaries from 23 to 25.
So, what started as a radio competition became a chain reaction: one listener won a life-changing prize, another finalist received an unexpected gift, and two more South Africans are set to receive life-changing hearing support.
That may be the most compelling takeaway from the campaign.
The biggest win wasn’t simply the R1 million. It was what happened after the envelope, the celebration and the cameras turned away.
