Summer brings sunshine, adventure, and outdoor fun — but also more laundry. Whether it’s hiking gear, sportswear, or everyday outfits, households often find themselves running multiple loads each week. To help you save time, energy, and money this season, Samsung’s AI-powered Bespoke washing machines offer intelligent, sustainable solutions that make laundry effortless and efficient.
Smarter Laundry for a Busy Season
Samsung’s Bespoke AI washing machines are designed to handle the increased laundry demands that come with warmer months. With advanced features that automatically optimise detergent, water, and power use, they deliver powerful results while cutting down on waste.

Key Features for Energy-Savvy Households
- AI Wash + AI Energy Mode:
Automatically determines the right amount of water and power for each load, reducing waste and lowering utility bills.¹ ² - QuickDrive™ Technology:
Cuts washing time by up to 50% while using less energy³ — perfect for families who value both speed and sustainability. - All-in-One Combo:
Combines a washer and dryer in one appliance. It adjusts detergent, water, and drying settings for different fabric types — ideal for summer loads that include swimwear, linens, and towels. - Super Speed Cycle:
Cleans a full load in just 39 minutes⁴, making it easy to handle last-minute outfit changes or quick laundry turnarounds between outings.⁵
Gentle on Fabrics — and the Planet
From delicate summer linens to sweat-soaked activewear, Samsung’s AI-powered wash cycles adapt automatically to protect every fabric. The intelligent system ensures thorough cleaning while extending the life of your clothes.
This summer, you can keep your wardrobe fresh without worrying about high energy costs or water waste. With Samsung’s Bespoke AI washing machines, you get an unbeatable combination of performance, efficiency, and sustainability — the perfect match for a busy, eco-conscious household.
¹ Based on an AI-created algorithm. Actual results may vary depending on individual use.
² Tested on WW11BB944AGBS2 by Samsung Internal Lab. Cotton cycle, 5kg weight at 40°C. Results may vary.
³ Tested in accordance with IEC 60456-2010 / Cotton (40°C, Half load) with QuickDrive. Individual results may vary.
⁴ Based on Super Speed default settings with a 5kg load.
⁵ Individual results may vary based on load contents.










