A fresh trail-running franchise designed to bring more energy, confidence and fun to every off-road adventure.

Trail running is getting a new kind of energy.

ASICS has introduced BLAZEBLAST™, an all-new trail-running franchise designed to make the transition from road to trail feel more energetic, comfortable, and approachable.

Rather than creating another highly technical trail shoe aimed exclusively at experienced off-road runners, ASICS has taken inspiration from its popular bounce category to create a shoe focused on movement, confidence and enjoyment.

At the heart of BLAZEBLAST™ is ASICS’ FF BLAST™ MAX cushioning, designed to deliver a soft, responsive underfoot experience. The shoe also features a Trampoline Pod construction in the forefoot, engineered to enhance the sensation of bounce and create a more energetic toe-off.

The result is a trail shoe designed for runners who want to explore beyond the pavement without giving up the lively ride associated with their everyday running shoes.

Built for the road-to-trail runner

BLAZEBLAST™ combines its energetic ride with practical trail-ready features. An engineered woven upper provides breathability and comfort, while an ASICSGRIP™ outsole with 2.5mm lugs is designed to provide traction across runnable trail terrain. Its high-stack platform and lightweight construction further support the shoe’s versatile road-to-trail positioning.

The philosophy behind the shoe is deliberately straightforward: make trail running feel less intimidating and more inviting.

“As we spoke to consumers, we kept hearing the same thing: they loved the bounce and fun of our road running shoes and wanted that same feeling on the trails,” says Magdalena Gassebner, Global Product Manager, Performance Running Footwear at ASICS.

“BLAZEBLAST™ was created to answer that need. Rather than developing another highly technical trail shoe, we focused on creating an energetic, confidence-inspiring experience that feels approachable from the very first run.”

With its bold design language and wearable trail aesthetic, BLAZEBLAST™ is positioned for more than serious trail sessions. It is designed for everyday exploration, weekend adventures and runners looking to take their movement beyond the road.

For ASICS, the new franchise represents another step towards opening up trail running to a broader generation of runners — bringing together the freedom of the outdoors with the energetic ride the brand is known for.

BLAZEBLAST™ is now available in South Africa from Cape Union Mart, BASH, and ASICS for R3,199.99.

Visit www.asics.com.