Modern Laundry, Reimagined with Samsung OMO Wash Days Campaign

How Samsung Washing Machines Make Every Drop of Detergent Count

Laundry has long been about two things: detergent and water. But Samsung South Africa, in collaboration with OMO’s Wash Days campaign, is proving that the real game-changer isn’t just what you use—it’s how you use it. With smart technology, energy efficiency, and automation, Samsung’s washing machines are transforming the chore of laundry into a streamlined, sustainable, and highly effective experience.

Rethinking Detergent Performance

Despite your best efforts, detergent often goes to waste—poor distribution, overdosing, and underperformance can lead to ineffective cleaning and even fabric damage. Samsung’s innovative approach, however, ensures each drop of detergent works harder and smarter, thanks to cutting-edge features designed for optimal results.

EcoBubble™: Cool Water Cleaning That Works

EcoBubble™ technology blends detergent with air and water before the cycle even starts, creating a rich foam that penetrates fabric quickly and effectively—even in cool water.

Why It Matters:

• Delivers outstanding cleaning performance at low temperatures
• Helps reduce energy consumption
• Minimises fabric shrinkage and colour fading
• Ensures full activation and absorption of detergent

AI Wash: Intelligent Cycles That Think for You

AI Wash uses four smart sensors to automatically assess the weight, soil level, fabric type, and water clarity. It then adjusts the cycle in real-time—no guesswork, just precision care.

User Benefits:

• Intelligent cycles tailored to each specific load
• Gentle yet thorough cleaning
• Enhanced fabric care without manual input

This is laundry that thinks for you, adapting to the needs of your lifestyle and every unique load—from school uniforms to gym gear.

Auto Dispense: Fill Once, Wash Many Times

With Samsung’s Auto Dispense feature, there’s no need to measure detergent every time. It stores detergent and softener in separate compartments and dispenses the perfect amount automatically.

Why It Works:

• Prevents waste and overdosing
• Avoids residue buildup on clothing
• Runs multiple cycles without needing a refill—perfect for busy households

SmartThings AI Energy Mode

Control energy usage like never before. Samsung’s AI Energy mode lets you monitor consumption and even estimate your electricity bill. For selected cycles, energy use can drop by over 19%* without compromising wash performance.

Flex Auto Dispense System

Forget daily measuring. The Flex Auto Dispense System calculates the exact amount of detergent and softener based on cycle type and load size. It’s compatible with a wide range of products and stores enough for up to 25 washes—or up to 47 when using detergent alone in the Flex Dispense compartment.

Sustainability Meets Smarter Living

The OMO Wash Days campaign reflects Samsung’s broader mission to innovate for a better, more sustainable future. Paired with OMO’s low-suds eco-detergents, these washing machines reduce waste, save energy, and make everyday chores smarter and easier.

Whether you’re a parent managing daily laundry loads or a professional who values time and efficiency, Samsung’s intelligent innovations ensure every drop of detergent delivers top-tier performance—with less waste, less effort, and better results.

Disclaimers:
1–7 Results and capacities may vary based on actual usage conditions, load types, and machine models.