On July 9, 2025, we had the distinct pleasure of attending the highly anticipated launch of the Samsung Galaxy Z Fold7 and Galaxy Z Flip7 in Johannesburg. Samsung truly set the stage for an immersive experience, not just with their cutting-edge new devices, but also with an exquisite three-course meal crafted by the visionary Chef Wandile Mabaso.

The culinary journey, deeply influenced by Korean cuisine – Samsung’s country of origin – was nothing short of amazing. From the delicate starter to the rich main course and the delightful dessert, each dish was a testament to Chef Mabaso’s skill and innovative spirit. It was an inspiring experience, showcasing how different perspectives can beautifully converge, and we sincerely wish him continued success on his remarkable journey.

But, of course, the stars of the show were the new foldables, and they certainly delivered on the promise of pushing mobile innovation forward.

Samsung Galaxy Z Flip7: A Pocket-Sized AI Powerhouse With a New Edge-To-Edge FlexWindow

The Galaxy Z Flip7 is a remarkable testament to how powerful technology can be packed into an incredibly compact form factor. Samsung has truly redefined the flip phone experience with this device, blending sophisticated design with multimodal AI capabilities.

Bigger, Brighter, Better FlexWindow

One of the immediate standouts is the new edge-to-edge FlexWindow. Measuring a generous 4.1-inch Super AMOLED display, it’s the largest and brightest ever on a Galaxy Z Flip. This expanded cover screen is incredibly functional, allowing for quick messages, glanceable schedules, and even high-quality selfies without unfolding the phone. With a peak brightness of 2,600 nits and a super-smooth 120Hz refresh rate, everything from notifications to quick interactions feels incredibly vivid and fluid, even under direct sunlight.

Thinner, Yet More Durable Design

Despite its enhanced features, the Galaxy Z Flip7 remains incredibly portable. Weighing just 188 grams and measuring a mere 13.7mm when folded, it slips effortlessly into any pocket or purse. Samsung hasn’t sacrificed durability for design; the device is built to withstand daily wear and tear. It features Corning® Gorilla® Glass Victus® 2 on the cover and back, a thinner and restructured Armor FlexHinge, and a robust Armor Aluminum Frame, all contributing to its long-lasting resilience.

Power That Lasts and Works Smarter

Underneath its sleek exterior, the Galaxy Z Flip7 houses the largest battery ever in the Z Flip series – a 4,300mAh battery, delivering up to 31 hours of video playtime. Powered by the latest 3nm processor, customized for Galaxy, it offers a significant boost in CPU, GPU, and NPU performance. For the first time, Samsung DeX is also available on the Z Flip7, transforming it into a handy workstation when connected to an external screen.

Pocket-Perfect AI

The integration of Galaxy AI with the enhanced FlexWindow truly elevates the user experience. Running on the newest One UI 8 and Android 16, the Z Flip7 introduces intuitive, multimodal AI experiences right from the cover screen. Features like Gemini Live allow for hands-free voice searches and task completion directly on the FlexWindow, making it feel like a personal assistant. From pulling up flight details to finding restaurants or even getting real-time help via camera sharing, the AI capabilities are seamlessly integrated. The new Now Bar and Now Brief provide personalized real-time updates and recommendations, making the FlexWindow a dynamic extension of your personality and daily routine.

A Pocket-Sized Selfie Studio

For photography enthusiasts, the Galaxy Z Flip7 boasts a flagship-level camera system. The dual rear cameras feature a 50MP Wide and a 12MP Ultra-Wide lens, ensuring crisp and detailed shots in any lighting. Enhanced Nightography and 10-bit HDR further improve image and video quality. The FlexWindow also transforms into a selfie studio, allowing for real-time filters, a new Zoom Slider, and Dual Preview for perfect shots every time.

Samsung also unveiled the Galaxy Z Flip7 FE, offering a more accessible entry into the foldable experience with a 6.7-inch main display and 50MP FlexCam.

Samsung Galaxy Z Fold7: Raising the Bar for Smartphones

The Samsung Galaxy Z Fold7 stands as the pinnacle of Samsung’s foldable innovation, seamlessly merging precision engineering with powerful intelligence. It truly offers the premium performance of an ultra-smartphone while unlocking new levels of efficiency and productivity with its expansive, immersive display.

Ultra Sleek, Ultra Powerful Design

The Z Fold7 is designed for those who desire the portability of a traditional smartphone with the enhanced power and flexibility of a larger, unfolded display. At just 215 grams and measuring a mere 8.9mm when folded (and 4.2mm unfolded), it’s even lighter than the Galaxy S25 Ultra, making it incredibly portable. The wider 6.5-inch Dynamic AMOLED 2x cover display with a new 21:9 aspect ratio makes folded use effortless.

Most Expansive Screen on a Galaxy Smartphone

Unfolded, the Galaxy Z Fold7 transforms, revealing an impressive 8-inch Dynamic AMOLED 2x main display. This 11% larger screen provides significantly more real estate for content editing, multitasking, and immersive viewing. With Vision Booster and up to 2,600 nits of peak brightness, the main display remains brilliantly visible even in direct sunlight, delivering ultra-rich contrast and vibrant details.

Looks Sleek, Built Tough

Durability is key, and the Z Fold7 is built to last. The Armor FlexHinge is thinner and lighter, featuring an enhanced water droplet design and multi-rail structure that reduces visible creasing and strengthens durability. The cover display is protected by Corning® Gorilla® Glass Ceramic 2, while an advanced Armor Aluminum frame and hinge housing increase strength. The main display itself is now thicker and stronger thanks to a Titanium plate layer and a 50% thicker Ultra-Thin Glass (UTG).

The Most Powerful Processor Customised for Galaxy

At its core, the Galaxy Z Fold7 is powered by the Snapdragon 8 Elite for Galaxy, a customized processor that delivers significant performance boosts (41% NPU, 38% CPU, 26% GPU). This power ensures on-device AI processing tasks, such as real-time language translation and Generative Edits, are faster and more seamless than ever before.

Ultra 200MP Camera

The Galaxy Z Fold7 brings Samsung’s pro-grade camera experience to a foldable, featuring the first 200MP wide-angle camera in the Galaxy Z series. This captures four times more detail and produces images that are 44% brighter. The device also includes a 10MP 100° camera on the main display for wider group selfies. Samsung’s next-generation ProVisual Engine intelligently optimizes every scene, while features like Night Video and 10-bit HDR ensure stunning results in any lighting condition.

The large display also transforms into a powerful creative editing studio. Photo Assist allows for AI-powered precision in moving, erasing, or enlarging objects, while Generative Edit offers proactive suggestions and seamless background filling. Audio Eraser has also been upgraded to intelligently remove unwanted background noise from video recordings.

Ultra AI Experience

Running on the all-new One UI 8 on Android 16, the Galaxy Z Fold7 leverages its expansive foldable display to amplify the power of AI. Gemini Live is enhanced with multimodal AI, understanding what users see, say, and do, allowing for seamless contextual questions and answers. Circle to Search provides instant information by simply circling an item on the screen. The large screen is optimized for AI results, with features like AI Results View and Drag & Drop AI-generated content making multitasking and creative processes more efficient.

Future-Ready Mobile Security

Both the Galaxy Z Fold7 and Z Flip7 benefit from Samsung’s commitment to mobile security. One UI 8 introduces Knox Enhanced Encrypted Protection (KEEP) for enhanced privacy within personalized AI experiences. Samsung is also advancing Knox Matrix for proactive cross-device threat detection and integrating post-quantum cryptography into Secure Wi-Fi for robust privacy over public networks.

Availability & Offers

The Galaxy Z Fold7 and Galaxy Z Flip7 are available for pre-order starting July 9, with general availability beginning July 25. Galaxy Z Flip7 Pricing (Recommended Retail Prices):

• Galaxy Z Flip7 512GB – R27,499
• Galaxy Z Flip7 256GB – R24,999
• Galaxy Z Flip7 FE 256GB – R21,499
• Galaxy Z Flip7 FE 128GB – R18,499

Available in Blue Shadow, Jetblack, and Coral-red (Flip7); Black or White (Flip7 FE).

Galaxy Z Fold7 Pricing (Recommended Retail Prices):

• Galaxy Z Fold7 1TB – R49,999
• Galaxy Z Fold7 512GB – R45,999
• Galaxy Z Fold7 256GB – R42,999

Available in Blue Shadow, Silver Shadow, and Jetblack.

For added peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs, and replacements. Plus, both devices come with expanded access to Google AI Pro and 2TB of cloud storage for 6 months at no cost.

The Samsung Galaxy Z Fold7 and Galaxy Z Flip7 represent a significant leap forward in foldable technology, offering unparalleled AI integration, enhanced durability, and stunning displays. It was truly an honor to experience their launch firsthand, and we’re excited to see how these devices will continue to shape the future of mobile.

What aspect of the new Galaxy Z Fold7 or Z Flip7 are you most excited to try out?