Samsung Celebrates Galaxy A Series with “Awesome Intelligence” and Introduces Samsung SOS+ Powered by Aura

On Wednesday, 16 April 2025, Urban Lifestyle had the privilege of attending Samsung’s launch event in Johannesburg – and let us tell you, Samsung is doing absolute wonders. With innovation that caters to South Africans from every Living Standard Measure (LSM), the tech giant has proven once again that they are always one step ahead – blending next-gen technology with real-world impact.

The New Galaxy A Series: Affordable Meets Powerful

Samsung Electronics Co., Ltd. introduced the latest devices in its beloved Galaxy A series – the Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G – each packed with the brand-new Awesome Intelligence experience. For the first time, Galaxy AI features, previously reserved for flagship models, are now available on more accessible devices.

“With Awesome Intelligence, we’re delivering an experience that’s smarter, more creative, and more personal to users and fans of the ever-popular Galaxy A series,”.

said Justin Hume, Vice President of Mobile Experience at Samsung South Africa

Smarter, Faster, More Creative

Running on One UI 7, Awesome Intelligence brings cutting-edge AI tools to your fingertips:

• Circle to Search – Now enhanced to recognise not only images but also music playing in videos.
• AI-Powered Editing – Remove unwanted objects with Object Eraser, and create personalised filters based on your favourite images.
• Stunning Triple-Camera Setup – All three devices sport a 50MP main camera with smart enhancements for vivid photos and videos.

Battery life is also a big win here, with all devices featuring a 5,000mAh battery. The A56 5G and A36 5G come with Super-Fast Charging 2.0 (45W), while all models now boast IP67 dust and water resistance, including the A26 5G – a first for its tier.

Samsung SOS+: Prioritising Safety in South Africa

In a move that truly puts people first, Samsung also launched Samsung SOS+, an emergency response feature developed in partnership with AURA, South Africa’s leading emergency response platform.

Here’s how it works:

• Dial the dedicated SOS+ number in an emergency.
• Your live location is instantly shared with AURA’s secure system.
• The nearest vetted emergency responder (armed or medical) is dispatched immediately.
• A call-back confirms that help is on the way.

This life-saving service is free for the first 12 months with the purchase of any qualifying Galaxy A series device and will be available as a subscription from 01 May 2025.

Final Thoughts: Why Aren’t You with Samsung Yet?

From AI-powered creativity and flagship-level features to real-time emergency support, Samsung isn’t just innovating – they’re thinking about you. Whether you’re a student, entrepreneur, creative, or working professional, there’s a Galaxy A device built for your lifestyle and your budget.

So here’s the real question: why are you not already with a brand that leads, listens, and delivers – for everyone?

Stay tuned with Urban Lifestyle for more tech, lifestyle, and culture updates from South Africa and beyond.