Irvine Partners and Dreaminfluence Propel Africa’s $3 Billion Creator Economy

Irvine Partners, a leading creative communications agency with offices across Africa and Europe, has entered into an exclusive partnership with Dreaminfluence, a pioneering all-in-one influencer marketing platform. This collaboration aims to accelerate the growth of Africa’s rapidly expanding creator economy, which is currently valued at over US$3 billion.

Dreaminfluence has a proven track record in influencer marketing, having executed thousands of campaigns and collaborated with over 20,000 influencers worldwide. Its cutting-edge digital capabilities will now be leveraged to support African content creators, bridging the monetization gap and addressing key challenges such as infrastructure limitations and digital skills shortages.

Addressing Monetization Challenges

Despite the popularity of platforms like TikTok among African creators, their earnings still lag behind those of influencers in other regions.

“monetization should not be out of reach for African creators.”

Rachel Irvine, CEO of Irvine Partners, emphasizes that

She highlights that Dreaminfluence’s platform provides essential digital infrastructure while also connecting creators with brands, ensuring that their work translates into sustainable income streams.

“We have worked with many leading brands in the Nordics and are excited to finally bring our platform to Africa through this exclusive partnership with Irvine Partners.”

Dreaminfluence CEO, Mads Wedderkopp, echoes this sentiment, stating,

He further praises Irvine Partners for its extensive client network and international footprint, which makes them the ideal partner for this expansion.

A Game-Changer for Influencer Marketing in Africa

Dreaminfluence was founded in 2018 with the mission of revolutionizing influencer marketing, moving beyond traditional affiliate links and discount codes to foster genuine brand ambassadorships. This vision is reflected in the platform’s key features, designed to enhance the experience for both brands and influencers.

For Brands:

• Influencer Discovery – Easily find and select the right influencers for campaigns.
• Campaign Analytics – Track campaign performance, report value, and identify top-performing influencers.
• Relationship Building – Shift from short-term partnerships to long-term brand collaborations.
• Campaign Management – Oversee influencer payments, product shipping, and content rights.
• Streamlined Payments – Pay multiple influencers at once with a single click.

For Influencers:

• Apply for Brand Campaigns – Join ambassador teams and brand initiatives through the app.
• Campaign Participation – Get selected for new campaigns as they are published.
• End-to-End Admin Management – Handle payments, content submissions, and approvals within the app.

The Dreaminfluence Difference

Irvine Partners has long collaborated with influencers across Africa, executing campaigns for top-tier clients. With Dreaminfluence, the agency gains a powerful tool to streamline influencer relations, ensuring seamless campaign execution and enhanced brand-influencer partnerships.

“Creator marketing studies indicate that over 50% of brands plan to increase their influencer marketing budgets in 2025. However, ensuring meaningful results across the entire marketing funnel requires deep market insights—something we excel at.”

Mohale Moloi, Content Director at Irvine Partners, highlights the platform’s potential impact:

By combining Irvine Partners’ local expertise with Dreaminfluence’s advanced technology, this partnership is set to redefine influencer marketing in Africa. The platform’s data-driven approach and high return on investment (ROI) capabilities will provide brands with actionable insights, enabling them to maximize their marketing efforts.

As Africa’s creator economy continues to thrive, this collaboration marks a significant step toward empowering influencers, unlocking monetization opportunities, and driving growth across the digital landscape.

To sign up and explore Dreaminfluence’s offerings, visit here.