Money Badoo Drops Nostalgic, Bold New Music Video for Afropop Hit “Don’t Call Me”
Money Badoo‘s latest single “Don’t Call Me” is making waves with over 2 million playlist listeners across 29 third-party and editorial playlists worldwide, a testament to her growing influence in the music industry. The highly anticipated music video for “Don’t Call Me” is out now following its exclusive premiere on TRACE 9n Thursday, 17th October 2024, adding to the song’s momentum. Featuring The Woodź and produced by gTbeats, “Don’t Call Me” takes a fresh dive into Afropop, and the visuals bring the track’s themes of modern-day relationships and internet love to life through a vibrant lens of nostalgia.
The music video, shot at The Clubhaus studio, draws inspiration from South African pop culture of the 2000s. Known for its energetic and efficient production, the video captures the fun and
empowering essence of the song. The bold use of bright colours, neon lights, and nostalgic
references to early 2000s tech—like flip phones, Nokia 3310s, and stacks of CDs—perfectly
complements the song’s themes. Viewers can expect to see Money Badoo and The Woodź channeling the carefree, self-assured attitude of the Y2K era, with iconic style moments, such aslow-rise jeans, crop tops, and chunky belts, making a statement throughout.
The visuals mirror the lyrical empowerment and self-assurance that underpin “Don’t Call Me,” portraying Money Badoo and The Woodź as powerful yet relatable figures who aren’t afraid to owntheir space and embrace their individuality. The music video’s dreamy, euphoria-inducing aestheticbrings a captivating new dimension to the song, further cementing Money Badoo’s evolution as anartist in the Afropop space.
Behind the scenes, the music video came together through the vision and creativity of an exceptional production team. Directed by Mish, DYX, and Alvyn, who also served as the creative directors, theteam worked seamlessly to translate the vibrant Y2K-inspired concept into a bold, visually compellingnarrative. The set design, crafted by DYX and Mish, beautifully complements the early 2000s vibe,while Alvyn, the Director of Photography, captured the essence of the visual storytelling through dynamic camera work.
The wardrobe, curated by Phuti Styles, showcased iconic Y2K trends, while the makeup, done by Khaya Mhleli, added to the bold, fun aesthetic. In post-production, Alvyn handled the video’s editing with precision, and DYX contributed to the graphics, adding a final layer of polish that truly brings thevideo to life.
“The concept was inspired by the Y2K era, and we wanted to create something fun, nostalgic, andvisually exciting. It’s a celebration of empowerment and individuality. It wassuch an enjoyable experience, and I hope people love it as much as we loved making it.”
says Money Badoo
“Don’t Call Me” was Money Badoo’s first foray into Afropop, and the music video extends her vision, blending her signature style with the vibrant beats and energy of the genre. The collaboration with The Woodź and production by gTbeats have made the track an instant favourite among fans, andnow, the music video brings the song to life in a way that’s both nostalgic and fresh.
Money Badoo has also just completed a major campaign with adidas Originals for Lo-Profile, alongside creatives Ama and Lethabo, featuring remastered versions of the adidas Taekwondo, Japan, and SL sneakers. Further collaborations include campaigns for Doritos with artists Seemah, Zille, and Yanda Woods, as well as Sunlight with Tyson Sybateli, Loatinoverpounds, and Kane Keid.
On the international stage, she recently reworked “Don’t Call Me” with global stars Boban Marjanovic (Serbia), Haftbefehl, Gringo, and Dribbla (Germany), reaching a combined audience ofover 4 million fans worldwide. This groundbreaking track, produced by Paradise AI Kitchen, marks amilestone in AI-driven music creation, solidifying Money Badoo’s position as a trailblazer in the music industry.
