The FENTY x PUMA Creeper Phatty Earth Tone has arrived with luxe, nubuck materials and touches of gold. Whether you’re looking for a monochromatic head-to-toe, a not so basic neutral, or leaning into earth‘s natural tones, the new Creeper Phatty stands out while blending in. Premium materials, embossed features, and gold embelishments elevate this new drop from our girl, Rih.

The original Creeper launched back in September of 2015, a platformed version of PUMA’s iconic Suede sneaker. This silhouette was named Shoe of the Year by Footwear News in 2016 and not only transformed sneaker culture but sparked PUMA’s brand impact and relevance over the past decade. The Creeper Phatty, Rihanna’s newest itteration of the shoe, is bigger, bolder and badder than ever with an oversized design and stacked gum sole.

This lux launch offers three distinct colourways for all ages and genders – Totally Taupe, Green Fog and Warm White.

  • Transition with Totally Taupe. Neutrals are a staple for any wardrobe, an easy way to transition between styles. Wear with a monochromatic look or elevate your everyday.
  • Garner with Green Fog. A colour representing wisdom and intelligence, incorporate the soft shade into your wardrobe knowing it’s a hue that delivers both power and trend.
  • Whimsically worn. Pair the Warm White colourway with your favourite crisp white fit.

As Creative Director, Rihanna’s FENTY x PUMA campaign shot by Philippa Price expands upon this concept of creeping – attempting to do something without being noticed. The campaign embarks on a dynamic exploration of the art of camouflage through carefully composed tone-on-tone imagery.

On the heels of PUMA’s biggest brand campaign launch ever, PUMA and Rihanna will host a European-based event to celebrate the FENTY x PUMA Creeper Phatty Earth Tone. The exclusive Totally Taupe colourway of the FENTY X PUMA Creeper will drop from 4pm on 18 April exclusively at Get ’em while you can.

The Green Fog and Warm White colours launch on 25 April at 10am on, PUMA retail stores, Sportscene, Archive, Side Step, Office London, Shelflife and Al Capone. Adult styles retail for R2799, pre-school at R1799 and infant at R1499.