DIESEL SPRING/SUMMER 24 – RUNWAY SHOW & LOOKS
Last night, Diesel showcased their highly anticipated Spring/Summer 2024 collection like only the Diesel brand can—a fashion mega show in the middle of a free 8-hour rave with NTS for over 7000 guests. The show took place at Scalo Farini under the patronage of the Municipality of Milan, with 6,000 tickets for the public and 1500 of those prioritised for students.
True to Diesel’s spirit, that represents impact, experimentation, pleasure, and play: the Spring/Summer 2024 is a collection for partying as a way of being.
“Diesel loves to party, so we invited over 7000 people to our free rave, and then everybody to our free weekend film festival. The collection is the spirit of Diesel, democratic and experimental in every piece. I believe in living life to the fullest, that every day should be a party,”.
said Glenn Martens, creative director of Diesel
And the show isn’t over: once the night ended, the giant 26-metre by 16-metre backdrop screen was converted into a movie screen and will be showing free films curated by Diesel, to be enjoyed by everyone all weekend. To celebrate the free movie festival, film poster prints from Diesel action films, sci-fi, and even girl band movies will be printed clean on T-shirts, laser-cut printed leather tops, skirts, and dresses, resembling glued billboards fading from the rain and sun. Artisanal zip-up jackets are made from scrunching real-life posters to make a silhouette like a fur.
Make sure to go to diesel.co.za to watch the full runway show.
