Oh. My. Smurf. PUMA’s new collaboration with The Smurfs proves feeling blue can be a good thing.

Created in collaboration with everyone’s favourite little blue creatures, PUMA x The Smurfs is a fun expression of The Smurf’s adventurous spirit with PUMA’s essential streetwear silhouettes. Recycled materials are incorporated throughout, alongside bold graphics and fun all-over prints. Including both apparel and footwear in kids’ and adults’ sizes, the collection features a range of sneakers, each inspired by a different Smurf character.

The core of the collection is a range of specially created graphics featuring The Smurfs frolicking and playing around the PUMA wordmark. In addition to a series of graphic T-shirts, PUMA’s collaboration with The Smurfs comprises sets of matching essentials including Hoodies and Sweatpants, plus accessories like a Beanie and special Backpack, all sprinkled with a bit of Smurf magic.

Footwear highlights include the PUMA Slipstream which evokes the malevolent Purple Smurf, featuring details like debossing on the toe and a special fabric tag with the familiar exclamation “Gnap!” The Mayze commemorates the loveable Smurfette by way of a yellow and blue colourway, with floral graphics on the upper and a special Smurfette badge on the tongue. New and limited-edition versions of the Suede and RS-X are also included in the collection.

PUMA x The Smurfs is smurfing soon, from 17 August 2023, from PUMA.com, PUMA Retail stores, Shesha and Sportscene.