Tommy Hilfiger, which is owned by PVH Corp.[NYSE: PVH], announces the Spring 2021 TOMMY JEANS “Music Takes Us Further” campaign, built on the brand’s deeply rooted music heritage. The campaign was brought to life by an eclectic mix of creative talent including musicians, poets and activists from diverse walks of life. Each shares their unique perspective on utilizing music to drive social change, inspiring fans to contribute a future that “Wastes Nothing and Welcomes All.” The collection is currently available at the Tommy Hilfiger store in Sandton City.

The Spring 2021 TOMMY JEANS collection channels urban and athletic influences. Classic styles and archive heroes are updated with a fresh modern twist and available in extended sizes. Continuing the brand’s ambitious sustainability mission, high-tech innovations allow for more sustainable fabrications. This includes 100% recycled denim created using an innovative technique that blends bedsheets with other recycled cotton scraps far surpassing the industry average of 30% recycled cotton. Water use is reduced considerably, enabling us to save up to 50 liters of water per garment compared to like-for-like denim washes.

The Spring 2021 TOMMYJEANS campaign is self-shot and self-styled by an inspiring cast of creative talent encompassing different nationalities, sizes, ethnicities and gender identities. Their individual journeys, viewpoints and activism speak to the TOMMY JEANS brand spirit. The campaign talent includes South African artist: 

  • Dee Koala (South Africa) @dee_koala: Xhosa rapper and rising star sharing her love for her native language and destigmatize her upbringing in the township of Khayelitsha, South Africa through her catchy lyrics.

Fans are encouraged to follow @TommyJeans to join the growing TOMMY JEANS community. In line with their music-inspired heritage, the @TommyJeans Instagram account delivers 24/7 experimental content and pushes the boundaries as a destination for fashion authenticity, self-expression and exchange. Join the conversation on social media using #TommyJeans and #TommyHilfiger.

About Author /

Urban Lifestyle is a blueprint of what modern day South Africa is all about. It showcases different lifestyles and how people interact through them. It aims to open up industries to anyone aspiring to change the game, whether by influencing it or recreating how it is viewed.

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