PUMA introduces the Wild Rider Vintage

Global sports brand PUMA introduces the Wild Rider Vintage, made for those that are on the move 24/7, enjoying the motion of day and night life.

The Wild Rider Vintage was unveiled during KidSuper’s latest show for Paris Fashion Week. The two brands have collaborated previously for three collections of PUMA x KIDSUPER. In the digital showcase, designs were paired with footwear including the PUMA Wild Rider Vintage and the bright style is seen in several retro inspired colourways. 

Your go-to sneaker, the electric blue Wild Rider Vintage has fresh layers of material, futuristic circles at the midsole, a nylon upper and hairy suede overlays for a vintage look and feel.

The Wild Rider is a progressive new design in PUMA’s popular Rider franchise. Its premium design is inspired by the movement and motion of city life – always going forward, further, faster and beyond. Retailing for R2 199, the Wild Rider Vintage is now available from PUMA.com, PUMA Braamfontein and V&A Waterfront, Shesha and selected retailers.

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Urban Lifestyle is a blueprint of what modern day South Africa is all about. It showcases different lifestyles and how people interact through them. It aims to open up industries to anyone aspiring to change the game, whether by influencing it or recreating how it is viewed.

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