Converse x Joe Freshgoods Collection

From Chicago to the world: t-shirt designer turned streetwear icon Joe Freshgoods tells his unique story with a bold new collection. The designer has a mission to tell authentic stories through his work: on a new collaboration with Converse, he tells his own- revisiting his artistic roots on the Chuck 70, Pro leather and matching apparel.

This is his first official release with Converse, but it isn’t the first time he’s made his mark on the brand. He’s been reworking the Chuck 70 for years on the streets of Chicago with his own bootleg designs. Now he’s ready to bring that story global.

Joe Freshgoods Chuck 70
On this vibrant Chuck 70, Freshgoods goes back to where he got his start: creating graphic tees. Using t-shirt-like jersey material, Joe stitches together his history with a patchwork collage of designs from different eras. Vibrant tie dye, bold lettering and airbrushed graphics converge and showcase the eclectic style mix he’s brought to his work.


  • High top sneaker
  • T-shirt like jersey construction
  • Joe Freshgoods graphic tee collage
  • T-shirt tag detail
  • Timeless silhouette you know and love
  • Rubber outsole
  • Ortholite insole for comfort
  • Vintage license plate

Joe Freshgoods Pro Leather
Joe puts a ‘70s spin on the Pro Leather, carrying on the silhouettes legacy of soulful style that started in 1976. On this JFG edition, disco vibes and smooth finesse come alive with a lux combo of suede, velvet and embroidered floral details. Corduroy patches on the heel and a purple glitter outsole complete the funky throwback look.


  • High top sneaker
  • Luxe suede and velvet construction
  • Retro floral details
  • Leather star chevron
  • Corduroy JFG patches on heel
  • Graphic sock liner
  • Purple glitter outsole adds disco flare

Joe Freshgoods Football Crop Top
On this unique football-style mesh tee, Freshgoods celebrates the collaboration with vintage style cobranded lettering that nods to his bootleg roots. A story of his past- and a statement of how far he’s come.


  • Limited-edition Converse x Joe Freshgoods tee
  • Vertical football-style mesh
  • Vintage rubber ink screen print cobranded lettering
  • Embroidered star chevron
  • Converse side seam flag label

Joe Freshgoods Tie Dye Tee
JFG channels ‘70s disco and soul into a collaborative t-shirt design. Vivid colors, funky graphics and a vintage rubber ink lettering puts Freshgoods’ eclectic style mix on display and celebrates his bootleg t-shirt roots – and if you know anything about Joe, you know his love for bold and vibrant tie-dye.


  • Limited-edition Converse x Joe Freshgoods t-shirt
  • 185 GSM classic fit
  • Evergreen and purple tie dye
  • Vintage rubber ink printed graphic
  • Embroidered star chevron on right sleeve
  • Converse side seam flag label

Joe Freshgoods Hoodie
JFG channels ‘70s disco and soul into a vibrant cobranded hoodie with vivid colors, funky graphics and a combination of rubber and puff prints displaying and celebrating his first official collaboration with Converse.


  • Limited-edition Converse x Joe Freshgoods hoodie
  • 465 GSM heavyweight fleece fit
  • Mix of vintage rubber and puff prints
  • Bold throwback lettering and soulful graphics
  • Oversized fit with drop shoulder
  • Converse side seam flag label

Joe Freshgoods Track Pants
Joe Freshgoods brings his expressive graphic approach to a pair of ‘70s track pants. Featuring purple and yellow satin stripes down the side seams and bold JFG patches.


  • Limited-edition Converse x Joe Freshgoods track pants
  • Heavyweight polyester construction
  • Satin ribbon taping down side seams
  • “JFG” patches down both legs
  • Embroidered star chevron logo
  • Zippered leg gussets at ankle
  • Elastic waistband with draw cord

The Converse x Joe Freshgoods will launch on Monday, 25 January 2021 exclusively at

Price Range: R599.95 – R2 499.95

About Author /

Urban Lifestyle is a blueprint of what modern day South Africa is all about. It showcases different lifestyles and how people interact through them. It aims to open up industries to anyone aspiring to change the game, whether by influencing it or recreating how it is viewed.

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