adidas creators unbox the new ZX 2K BOOST
In celebration of the recently launched ZX 2K BOOST adidas Originals creators Shekhinah, DJ Lag and The Big Hash were invited by actress Ama Qamata and her co-host ‘ZXola’ to the ZX lab to unbox the new ZX 2K BOOST shoe. Brought to life in a talk show format consisting of three episodes, Ama chats to each creator on their role in today’s culture and the innovative design of ZX capturing their reaction as they saw the shoe for the first time. Throughout the episodes, ZXola’s playful personality comes out and adds to the ZX theme of oddly satisfying things.
From 24th October stay tuned to the adidas blog to learn more fun facts on Shekinah, DJ Lag and The Big Hash as they chat to us on how the squishiness of the ZX shoe takes them back to childhood memories. Globally you can still stream youtube.com/adidasOriginals to watch the Zxience network series featuring Ninja, Sean Wotherspoon, Mette Towley and Ranveer Singh as they let us into their stream of consciousness describing different oddly satisfying qualities associated with the ZX 2K BOOST.
Follow the conversation and stream the unboxing episodes on adidasZA using #adidasZX. Watch trailer video above by pressing the play icon. The ZX collection is available on adidas ecom and at adidas Originals stores from R2299.