Johannesburg residents woke up this morning to an unexpected pop-up performance on the corner of William Nicol and Sandton Drive, an electronic string quartet playing inside of an open container with a ballerina performing on the top.

All that was known about this pop-up experience is that it was by Volkswagen South Africa and they called it the #UNlaunch. The #UNlaunch is a series of customer launch events set to take place in three major metros to showcase the all-new T-Roc, which arrives in the country at the end of November 2020.

Taking place over three weekends, the brand’s promising something unconventional, events filled with intrigue and wow factor: the ‘most Instagrammable’ event series of 2020.  Each captivating test drive experience will transport guests through a sequence of inspiring installations, which culminate in an extraordinary cocktail finale. Expect the UNexpected, where avant-guarde meets innovation and beauty meets design.

Invitations are not issued; you’ll need to apply for an UNvite (ticket) online, and if successful you and a partner will be able to attend one of the 30 unique experiences. Each UNvite is valued at R450 but they are complimentary, as a gift from VW SA to you and include refreshments and entertainment. Some performances will be UNanticipated, others will include recognised talent such as Sun-El Musician and Nakhane.

Each event caters for 100 guests for two hours at a time.

“The new T-Roc challenges the status quo and the UNlaunch embodies just that”, “The T-Roc is an SUV that has the drive to defy and is for people who stand out from the crowd, so it’s fitting that we’re hosting these launch events in a different way.”

comments Meredith Kelly, Head of Marketing at Volkswagen South Africa

To UNvite yourself to this UNparalled event, visit www.TRocUnlaunch.co.za. Tickets are limited and the bold are rewarded first.

  • Johannesburg’s Melrose Arch, Friday 27, Saturday 28 and Sunday 29 November 2020.
  • Cape Town’s Greenpoint precinct, Saturday 5 and Sunday 6 December 2020.
  • Durban’s Umhlanga Arch, Saturday 12 December 2020.

The New Volkswagen T-Roc. The Drive to Defy.

T-Roc #UNlaunch is Covid-19 compliant and all the government required Covid-19 health and safety protocols will be applied.

About Author /

Urban Lifestyle is a blueprint of what modern day South Africa is all about. It showcases different lifestyles and how people interact through them. It aims to open up industries to anyone aspiring to change the game, whether by influencing it or recreating how it is viewed.


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