Johannesburg residents woke up this morning to an unexpected pop-up performance on the corner of William Nicol and Sandton Drive, an electronic string quartet playing inside of an open container with a ballerina performing on the top.

All that was known about this pop-up experience is that it was by Volkswagen South Africa and they called it the #UNlaunch. The #UNlaunch is a series of customer launch events set to take place in three major metros to showcase the all-new T-Roc, which arrives in the country at the end of November 2020.

Taking place over three weekends, the brand’s promising something unconventional, events filled with intrigue and wow factor: the ‘most Instagrammable’ event series of 2020.  Each captivating test drive experience will transport guests through a sequence of inspiring installations, which culminate in an extraordinary cocktail finale. Expect the UNexpected, where avant-guarde meets innovation and beauty meets design.

Invitations are not issued; you’ll need to apply for an UNvite (ticket) online, and if successful you and a partner will be able to attend one of the 30 unique experiences. Each UNvite is valued at R450 but they are complimentary, as a gift from VW SA to you and include refreshments and entertainment. Some performances will be UNanticipated, others will include recognised talent such as Sun-El Musician and Nakhane.

Each event caters for 100 guests for two hours at a time.

“The new T-Roc challenges the status quo and the UNlaunch embodies just that”, “The T-Roc is an SUV that has the drive to defy and is for people who stand out from the crowd, so it’s fitting that we’re hosting these launch events in a different way.”

comments Meredith Kelly, Head of Marketing at Volkswagen South Africa

To UNvite yourself to this UNparalled event, visit Tickets are limited and the bold are rewarded first.

  • Johannesburg’s Melrose Arch, Friday 27, Saturday 28 and Sunday 29 November 2020.
  • Cape Town’s Greenpoint precinct, Saturday 5 and Sunday 6 December 2020.
  • Durban’s Umhlanga Arch, Saturday 12 December 2020.

The New Volkswagen T-Roc. The Drive to Defy.

T-Roc #UNlaunch is Covid-19 compliant and all the government required Covid-19 health and safety protocols will be applied.


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