Johannesburg residents woke up this morning to an unexpected pop-up performance on the corner of William Nicol and Sandton Drive, an electronic string quartet playing inside of an open container with a ballerina performing on the top.
All that was known about this pop-up experience is that it was by Volkswagen South Africa and they called it the #UNlaunch. The #UNlaunch is a series of customer launch events set to take place in three major metros to showcase the all-new T-Roc, which arrives in the country at the end of November 2020.
Taking place over three weekends, the brand’s promising something unconventional, events filled with intrigue and wow factor: the ‘most Instagrammable’ event series of 2020. Each captivating test drive experience will transport guests through a sequence of inspiring installations, which culminate in an extraordinary cocktail finale. Expect the UNexpected, where avant-guarde meets innovation and beauty meets design.
Invitations are not issued; you’ll need to apply for an UNvite (ticket) online, and if successful you and a partner will be able to attend one of the 30 unique experiences. Each UNvite is valued at R450 but they are complimentary, as a gift from VW SA to you and include refreshments and entertainment. Some performances will be UNanticipated, others will include recognised talent such as Sun-El Musician and Nakhane.
Each event caters for 100 guests for two hours at a time.
“The new T-Roc challenges the status quo and the UNlaunch embodies just that”, “The T-Roc is an SUV that has the drive to defy and is for people who stand out from the crowd, so it’s fitting that we’re hosting these launch events in a different way.”comments Meredith Kelly, Head of Marketing at Volkswagen South Africa
To UNvite yourself to this UNparalled event, visit www.TRocUnlaunch.co.za. Tickets are limited and the bold are rewarded first.
- Johannesburg’s Melrose Arch, Friday 27, Saturday 28 and Sunday 29 November 2020.
- Cape Town’s Greenpoint precinct, Saturday 5 and Sunday 6 December 2020.
- Durban’s Umhlanga Arch, Saturday 12 December 2020.
The New Volkswagen T-Roc. The Drive to Defy.
T-Roc #UNlaunch is Covid-19 compliant and all the government required Covid-19 health and safety protocols will be applied.