When it comes to iconic video game characters, it’s tough to beat Nintendo’s Super Mario™ , set in the Mushroom Kingdom, the hero in blue overalls routinely saves the princess from the likes of Bowser. But Super Mario Bros.™ is more than just a legendary video game. It’s a pop culture sensation that has been around for nearly 35 years, opening up worlds of imagination and creativity for kids and grown-ups alike. And now, for Winter 2020, it’s the newest member of the Levi’s® collaboration family.
Levi’s® x Super Mario™ is a stylish, streetwear-inspired collection of denim, tees, and accessories that brings together two major cultural icons famous for their youthful energy, nostalgia, and love of creativity. For Levi’s®, bringing Nintendo’s Super Mario brand into the fold was a natural fit. Since Levi Strauss first patented his copper riveted jeans in 1873, the Bay Area brand has been a champion of great design. And Super Mario™ creator Shigeru Miyamoto is one of the most revered designers in the history of video games. With appearances in over 200 games, Mario, just like Levi’s®, is a globally recognized icon.
The collection itself features bright, saturated colors and graphics alongside fan-favorite characters like Mario, Luigi, Yoshi, Bowser, and Princess Peach. Super Mario elements not only appear in graphics but also in details like gold coin graphics peeking out of jean coin pockets, mushrooms and stars on Levi’s® back patches, Levi’s® tabs in special colors with vintage video game-inspired font, and shank buttons in red, blue, green, and yellow.
Other pieces include Super Mario printed Levi’s® tote bags and Levi’s® banana Slings and a Super Mario print denim Trucker. It’s a very special collaboration that was made by fans for fans, with a love and enthusiasm that can’t help but shine through.