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PUMA AND RHUDE TAKE ON MOTORSPORTS IN NEW COLLECTION

Sports company PUMA and L.A. based streetwear brand RHUDE have partnered for their second collaboration together, a line inspired by motorsports and infused with RHUDE’s minimalistic designs and colours.

With reimagined badges, branding and fresh graphics, the colour palette of the PUMA x RHUDE collection stays true to RHUDE’s aesthetics, giving a vintage feel to the collection, while reflective elements create contrast and give it a modern look.

A style from PUMA’s rich tennis archives, the Performer x RHUDE (R2 2 99) gets a modern look with a mix of reflective and hot pink leather overlays, muted colours on a nubuck upper with nylon inserts and suede overlays, an EVA midsole and gum outsole and a hairy suede Formstrip. The line also includes the Alteration NU (R2 499).

Designed with reflective elements inspired by motorsports, the PUMA x RHUDE HZ Jacket (R2 799) is a half zip jacket with a kangaroo pocket for storage, a graphic rubber print at the lower back, and elastic cuffs and waistband with drawcords for an adjustable fit. The collection includes additional apparel pieces.

Rhuigi Villaseñor founded RHUDE in 2015 with the vision to create designs that are a cross of effortless, minimalistic styles and streetwear. The brand aims to rebel against a disciplined environment by creating clothes that express raw experiences.

Go modern with motorsports. The PUMA x RHUDE collection is available on PUMA.com, at PUMA Select Cape Town and Braamfontein, X-Trend, Madaiza and selected retailers.

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