South African Neo-Soul has a bright new shining star
Apple Music New Artist Spotlight shines on Simmy
To round out 2018 Apple Music have announced Simmy as their New Artist Spotlight for December, to coincide with the release of her debut album, Tugela Fairy.
Simmy has been carving out a distinctive position in the South African music industry and is considered by some as a future star for next generation South African artists taking the reins.
Passion and creativity run deep within Simmy, growing up in a musical household and started her musical journey in primary school where she composed songs with her school choir mates, it soon became clear she belonged on stage.
Discovered by Sun el Musician & signed to his label El World Music, Simmy’s music is a balanced mix of South African House Music and Neo-Soul. Her style incorporates inspiration from legends such as Dolly Parton, Platform One, Brenda Fassie and Soul Brothers, translating into beautiful songs filled with airy vocals and carefully crafted instrumentation.
Simmy feels that African roots music is needed now more than ever to remind us of the nostalgic pathways of our own history. Her songs fuse history with modern issues and personal narratives that speak to life in the digital age.
With many popular and award-winning hits such as “Sonini”, “Ubala” and “Ntabezikude”, her debut album, Tugela Fairy is a representation of where she comes from and her love of storytelling through her music, and as she says “spreading my musical magic all around.”
The Apple Music New Artist Spotlight is an artist development feature where a light is shone on a new South African artist each month, giving them four weeks of editorial support across the Apple Music ecosystem as a Hero artist, inclusion in the Mzansi Hits Room and key Apple Music playlists such as The A-List: South Africa, Best of the Week and more.
Previous South African artists to have benefited from The Apple Music New Artist Spotlight include, Dope Saint Jude, Darkie Fiction, A Year On Earth, Dutchkid, Emerger, Darkie Fiction, Thandi Ntuli, The Big Hash, Diamond Thug, Sun-El Musician, Shekhinah, Shane Eagle, Elandre, Sketchy Bongo, Amanda Black, Babes Wodumo, Sipho The Gift, Johnny Cradle, Tholwana, Lucy Kruger, Moonga K, Josh Kempen and Alice Phoebe Lou.
With over 50 million songs, Apple Music offers a free 3-month trial with no commitment and is ad-free. Apple Music is available on iPhone and iPad and also for download from Google Play for Android devices.