adidas Originals Prophere: Inspiring A Bold, Crew Spirit
adidas Originals captures the unwavering spirit of Prophere with the release of a series of images that champions the uncompromising creators that exist on their own terms, while featuring the latest launch of the provocative footwear bringing the shoe’s outsider mindset and act of rebellion to the forefront.
Known for their laidback, off-beat rhythms and homegrown energy, rising stars of the American west coast rap scene SOB x RBE are featured in the series of images which encapsulate the outsider mentality that underpins the Prophere model. Photographed on their home turf of Vallejo, California and in the group’s natural environment – brings this element to the forefront and captures a ‘from the inside’ perspective of the group.
Hanging out in their local neighborhood with friends and familiar faces, the overall attitude and atmosphere characterizes the crew’s style, personality and behavior. This fearless rap foursome with an uncompromising spirit exposes the bold and defiant runner silhouette in two new colorways for Spring 2018. Each shoe in the release features a stark black palette across the upper and midsole, accented by 3-stripes mark in either White or
Hot Pink, putting Prophere at the center of a new streetwear community who do things their own way.
Uniquely different, rebellious in nature and always making a statement, Prophere continues to disrupt and reconstruct familiar norms in the creation of something new, exciting, and unquestionably homegrown.
Prophere will be available at a retail price of R1899 at adidas Originals stores, select retailers and adidas.co.za on October 4th 2018.