Ahead of the FIFA World Cup 2026™, adidas has unveiled Backyard Legends, a cinematic new campaign that celebrates the freedom, creativity and joy of football culture through an all-star cast spanning football, music and film.
At the heart of the five-minute film is Academy Award-nominated actor Timothée Chalamet, who joins football icons including Lionel Messi, Jude Bellingham, Lamine Yamal and Trinity Rodman, alongside global music superstar Bad Bunny.
