An original, recoded—adidas continues to bridge the gap between performance heritage and contemporary streetwear with the return of the ADISTAR CONTROL 5. This reissue is more than a nostalgic nod; it’s a reimagining of a performance-driven silhouette for a new era of style and self-expression.

From Track Roots to Street Culture

The ADISTAR story dates back to the late 1970s, when it debuted as a lightweight track spike engineered for competitive performance. Over the decades, the franchise evolved alongside the needs of runners, particularly during the 2000s when long-distance running surged in popularity. With increased demand for comfort and endurance, adidas adapted the silhouette to deliver enhanced cushioning and durability for marathoners and ultra-runners.

By 2008, the ADISTAR CONTROL 5 emerged as a standout model, designed specifically for road stability. It introduced advanced FORMOTION technology, offering adaptive support that responded to every stride.

Built on Legacy, Reborn for Today

Now reintroduced under adidas Originals, the ADISTAR CONTROL 5 blends its performance DNA with modern streetwear aesthetics. The updated silhouette retains its technical foundation while embracing bold, Y2K-inspired design cues.

Key features include:

• A durable rubber outsole for long-lasting wear
• A FORMOTION heel unit for enhanced stability
• An ADIPRENE+ midsole delivering superior cushioning
• A torsion bar in the midfoot for added support
• An open mesh upper layered with metallic silver overlays for a futuristic edge

This fusion of function and fashion positions the sneaker as both a performance relic and a contemporary style essential.

A New Generation of Originals

Locally, the campaign is brought to life by a new wave of cultural influencers. Rising rugby star Sacha Feinberg-Mngomezulu represents control and creativity on and off the field, embodying the spirit of individuality that defines the silhouette.

Joining him is Ciza, a fast-rising global voice in African music. Known for his genre-blending afrohouse sound, Ciza reflects the evolving intersection of music, culture, and style—core elements of the adidas Originals identity.

Run Your Own Race

The return of the ADISTAR CONTROL 5 is more than a product drop—it’s a statement. It encourages a new generation to define their own path, whether in sport, fashion, or everyday life.

The sneaker is now available online and in-store across South Africa, marking another chapter in adidas’ ongoing legacy of innovation and cultural influence.