A Modern Expression of Utility and Craftsmanship
G-STAR presents Archetypes, a collection grounded in the brand’s enduring DNA of function, purpose, and craft. Built around denim as its foundation, the range revisits archival references to refine the elements that have always defined the label—utility-driven design, durable construction, and authentic craftsmanship.
Drawing inspiration from foundational garments shaped by military uniforms, workwear staples, and early performance-led apparel, Archetypes reinterprets these influences through contemporary construction and refined materials. Timeless silhouettes are elevated with precise detailing, balanced proportions, and robust fabrics, creating a focused and modern expression of everyday utility.
Premium Selvedge Denim at the Core
Denim remains central to the collection. Key pieces are crafted from selvedge fabrics woven on vintage shuttle looms in specialist mills across Japan and Italy. Chosen for their structure, depth, and ability to develop character over time, these materials reflect G-STAR’s long-standing commitment to quality and durability.
According to Jennifer Zipp, Director of Design, the collection began with an in-depth exploration of the archive—studying historic garments and the functional details that shaped them—before translating those insights into modern design.
Designed for Everyday Performance
Rather than leaning on nostalgia, Archetypes focuses on intentional simplicity and daily wearability. Each garment is engineered for longevity, comfort, and adaptability, ensuring it performs in contemporary life while staying true to utilitarian roots.
Chief Brand Officer Gwenda van Vliet describes the collection as a return to the core identity of G-STAR—an expression of the pieces and purpose that define the brand, while also establishing a blueprint for its future direction.
Standout Pieces from the Collection
Highlights include:
- Field Jacket – A modern reinterpretation of a style once worn by the U.S. 10th Mountain Division in Italy, featuring a clean silhouette and purposeful detailing.
- Deeggie Jean – A relaxed mid-rise straight fit crafted from untreated 14.25 oz Italian selvedge denim woven on original 1960s shuttle looms, designed to gain character with wear.
- Dismounted Raincoat – A contemporary refinement of 1940s U.S. military rainwear.
- M-51 Cargos – Inspired by the M-1951 shell pant originally developed for extreme cold-weather conditions.
Availability and Pricing
The Archetypes collection will be available in selected stores and online from 3 February 2026, with prices ranging from R3 023,03 to R14 170,45, offering a premium yet functional wardrobe rooted in denim heritage and modern craftsmanship.
