PUMA x Salehe Bembury Takes Over the World Stage
PUMA and renowned designer Salehe Bembury continue to redefine football culture with their exclusive Travel Wear Collection, created for 11 national federations competing at the world’s biggest football tournament.
The bespoke collection features premium travel apparel and goalkeeper kits for Portugal, Morocco, Ghana, Paraguay, Senegal, Côte d’Ivoire, Czech Republic, Switzerland, New Zealand, Austria, and Egypt. Since its launch, players have showcased the collection while travelling between airports, training facilities and match venues, bringing a bold fashion statement to every stage of the tournament.
First revealed in June during an immersive, sound-inspired experience at The Row DTLA in Los Angeles, the collaboration united football stars, creatives and cultural influencers, highlighting the growing connection between sport, fashion and music.
The collection also marks the second chapter of PUMA’s football culture campaign, following the successful unveiling of its 11 national federation kits earlier this year. As the tournament continues, the PUMA x Salehe Bembury collaboration remains one of the standout style stories of the summer, proving that football fashion extends well beyond the pitch.
