As football fever grips the world, Levi’s® is giving supporters a stylish new way to celebrate their favourite nations with the launch of its Country Ringer Tees collection. Timed to coincide with the start of the world’s biggest football tournament, the collection blends classic fashion with the passion of global fan culture.
Rather than creating traditional sports merchandise, Levi’s® has reimagined football-inspired apparel as timeless wardrobe essentials. The collection celebrates national pride through everyday fashion, allowing supporters to represent their teams long after the final whistle has blown.
The launch follows Levi’s® broader partnership with some of football’s most iconic national federations and features country-inspired designs for Brazil, Argentina, France, England, Spain, alongside the previously released United States edition that debuted earlier this season as part of the Levi’s U.S. Soccer Federation collection.
Each Country Ringer Tee is crafted using Levi’s® signature retro ringer silhouette, with colour palettes inspired by each nation’s flag. The result is a collection that captures the vibrant spirit of football supporters while remaining true to the brand’s timeless aesthetic.
Fans can choose between two different silhouettes:
- Levi’s® Retro Ringer Tee – R799
- Levi’s® Retro Mini Ringer Tee – R699
Both designs offer versatile styling options, making them suitable for match days, casual outings, festivals and everyday wear.
Celebrating Football’s Global Fan Culture
To accompany the launch, Levi’s® has unveiled a campaign that shines a spotlight on the creativity and individuality of football supporters around the world.
Set on and around a football field, the campaign captures authentic fan culture through clean editorial imagery. Rather than focusing solely on the sport itself, the visuals celebrate the communities, traditions and personal styles that supporters bring to the beautiful game.
Models are photographed individually and in groups, demonstrating how the same Country Ringer Tee can be styled in unique ways across different cultures and identities. The campaign reinforces the idea that football’s culture is created by its fans, making the collection feel inclusive whether you’re a lifelong supporter or simply embracing the excitement of the tournament.
Built Beyond Match Day
Levi’s® designed the Country Ringer Tees to transcend the tournament itself. While inspired by one of football’s biggest moments, the collection is intended to become a permanent part of everyday wardrobes.
The timeless retro styling means the tees can easily be paired with denim, shorts or layered under jackets, making them suitable well beyond the tournament’s conclusion.
Country Ringer Tee Collection
The collection includes:
- Levi’s® Retro Ringer Tee – United States | R799
- Levi’s® Retro Ringer Tee – Brazil | R799
- Levi’s® Retro Ringer Tee – Argentina | R799
- Levi’s® Retro Ringer Tee – France | R799
- Levi’s® Retro Ringer Tee – England | R799
- Levi’s® Retro Ringer Tee – Spain | R799
The global football tournament officially kicked off on 11 June, with fans following the action through to the final on 19 July.
Levi’s® Country Ringer Tees are available now via levi.co.za and at selected Levi’s® retail stores worldwide, giving supporters everywhere the chance to wear their national pride in true Levi’s® style.
